Courses
Courses primarily for undergraduates:
Credits: 3. Contact Hours: Lecture 3.
Historical, social, economic and legal aspects of advertising. Evaluations of advertising research, media, strategy and appeals. Study of the creation of advertising.
(Cross-listed with PR 3010).
Credits: 3. Contact Hours: Lecture 3.
Prereq: ADVRT 2300 or PR 2200
The use of primary and secondary research for situations, organizations and the public. Formation and development of strategic plans for public relations and advertising students.
Credits: 3. Contact Hours: Lecture 3.
Prereq: ADVRT 3010 and PR 3010
Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying and media audience databases.
Credits: 3. Contact Hours: Lecture 3.
Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; Credit or concurrent enrollment in ADVRT 3010/PR 3010
Fundamentals of account management with emphasis on leadership, sales techniques, relationship building, presentation skills, and strategic thinking. Includes aspects of agency communications, team building, client management, evaluating creative concepts and media plans, and developing strategic proposals and campaign recommendations.
(Cross-listed with JLMC 3900/ PR 3900).
Credits: 1-3. Repeatable, maximum of 6 credits.
Prereq: (Minimum of C+ in JLMC 2010; JLMC major or ADVRT major or PR major or SMC major) and Permission of Instructor
Check with Greenlee School for course availability.No More Than 3 Credits In JLMC/ADVRT/PR 3900 May Be Applied Toward Major Requirements For Graduation.
(Typically Offered: Fall, Spring)
(Cross-listed with P R 390C).
Credits: 0-99. Contact Hours: Lecture 3.
Repeatable.
Jl Mc:Study Abroad.
(Cross-listed with P R 390C).
Credits: 0-99. Contact Hours: Lecture 3.
Repeatable.
Jl Mc:Study Abroad.
Credits: 3. Contact Hours: Lecture 3.
Prereq: Minimum of C+ in ADVRT 3340 or ADVRT 3360; ADVRT major
Development of advertising campaigns including primary and secondary research, target audience analysis, campaign strategy, media planning, budgeting and creative execution.
(Typically Offered: Fall, Spring)
Credits: 1-3. Repeatable, maximum of 3 credits.
Prereq: Instructor Permission for Course
Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying and media audience databases. Offered irregularly.
(Typically Offered: Spring)
Credits: 3. Contact Hours: Lecture 3.
Prereq: Minimum of C+ in ADVRT 3340, non-majors with instructor permission
Advanced advertising writing and design. May include campaign development for competitions. Other projects include creative development in a variety of media for an online portfolio.
(Typically Offered: Spring)
(Cross-listed with JLMC 4730/ PR 4730).
Credits: 3. Contact Hours: Lecture 3.
Prereq: Sophomore classification
The strategic use of social media, from both an advertising and public relationship standpoint, to the advantage of a client or organization. Examination and analysis of the social media space from a business perspective. Best practices in the areas of strategic planning, tactical execution, and measurement of social media platforms.
(Typically Offered: Fall, Spring)