Advertising (ADVRT)

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Courses

Courses primarily for undergraduates:

Credits: 3. Contact Hours: Lecture 3.

Historical, social, economic and legal aspects of advertising. Evaluations of advertising research, media, strategy and appeals. Study of the creation of advertising.

(Cross-listed with PR 3010).
Credits: 3. Contact Hours: Lecture 3.

Prereq: ADVRT 2300 or PR 2200
The use of primary and secondary research for situations, organizations and the public. Formation and development of strategic plans for public relations and advertising students.

Credits: 3.

Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; ADVRT 3010/PR 3010
Development and execution of creative advertising materials. Copywriting, art direction and computer applications. Creative strategy development, execution and evaluation.

Credits: 3. Contact Hours: Lecture 3.

Prereq: ADVRT 3010 and PR 3010
Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying and media audience databases.

Credits: 3. Contact Hours: Lecture 3.

Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; ADVRT 3010/PR 3010
Fundamentals of account management with emphasis on leadership, sales techniques, relationship building, presentation skills, and strategic thinking. Includes aspects of agency communications, team building, client management, evaluating creative concepts and media plans, and developing strategic proposals and campaign recommendations.

(Cross-listed with JLMC 3900/ PR 3900).
Credits: 1-3. Repeatable, maximum of 6 credits.

Prereq: (Minimum of C+ in JLMC 2010; JLMC major) or Permission of Instructor
Check with Greenlee School for course availability. (Typically Offered: Fall, Spring)

(Cross-listed with JLMC 3910/ PR 3910).
Credits: 1. Contact Hours: Lecture 1.
Repeatable, maximum of 6 credits.

Focused short courses on timely concepts. Check with Greenlee School for course availability. Offered on a satisfactory-fail basis only.

Credits: 3. Contact Hours: Lecture 3.

Prereq: Minimum of C+ in ADVRT 3340 or ADVRT 3360; ADVRT major
Development of advertising campaigns including primary and secondary research, target audience analysis, campaign strategy, media planning, budgeting and creative execution. (Typically Offered: Fall, Spring)

Credits: 1-3. Repeatable, maximum of 3 credits.

Prereq: Instructor Permission for Course
Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying and media audience databases. Offered irregularly. (Typically Offered: Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Minimum of C+ in ADVRT 3340, non-majors with instructor permission
Advanced advertising writing and design. May include campaign development for competitions. Other projects include creative development in a variety of media for an online portfolio. (Typically Offered: Spring)

(Cross-listed with JLMC 4730/ PR 4730).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Sophomore classification
The strategic use of social media, from both an advertising and public relationship standpoint, to the advantage of a client or organization. Examination and analysis of the social media space from a business perspective. Best practices in the areas of strategic planning, tactical execution, and measurement of social media platforms. (Typically Offered: Fall, Spring)

Credits: 1-30.

Prereq: Junior standing or permission of instructor.
Projects during which students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component. Graduation Restriction: No more than 3 credits of ADVRT/JLMC/PR 4900 may be used toward a degree in the Greenlee School.

(Cross-listed with JLMC 4970/ PR 4970).
Credits: 1-3. Contact Hours: Lecture 3.
Repeatable, maximum of 6 credits.

Prereq: Junior classification
Seminars or one-time classes on topics of relevance to students in communication. See Schedule of Classes for topics.

Credits: 3.

Prereq: ([JLMC major; JLMC 1100; minimum of C+ in JLMC 3020 or JLMC 3030] or [ADVRT major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in JLMC 2010] or [PR major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in PR 3210]); Advisor Approval
Initial, required internship. A 400-hour (for 3 credits) internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only. (Typically Offered: Fall, Spring, Summer)

Credits: 1-3.

Prereq: ([JLMC major; JLMC 1100; minimum of C+ in JLMC 3020 or JLMC 3030] or [ADVRT major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in JLMC 2010] or [PR major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in PR 3210]); Advisor Approval
Optional internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only. (Typically Offered: Fall, Spring, Summer)