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Public Relations

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The Public Relations Major

The public relations major provides students with the concepts, skills, and expertise needed to help organizations build mutually beneficial relationships with diverse publics. The knowledge and tools students develop through the P R curriculum ensure they can enter fields such as corporate communication, government affairs and public relations firms. The capstone professional internship experience, coupled with coursework that focuses heavily on writing, research, and professional abilities provide opportunities for students to practice and refine their skills.

To receive a bachelor of science degree in public relations, a student must earn at least 120 credits. A minimum of 72 credits must come from courses other than ADVRT, P R, or JL MC. At least 50 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level or above.

Public relations majors are required to take:

STAT 101Principles of Statistics (or another approved statistics course)4

The degree requirements allow for a minimum of 34 credits and a maximum of 48 credits to be taken in ADVRT, P R, and JL MC. These include:

JL MC 101Mass Media and Society3
JL MC 110Orientation to Journalism and Communication1
P R 220Principles of Public Relations3
JL MC 201Reporting and Writing for the Mass Media (C+ or better)3
P R 301Research and Strategic Planning for Advertising and Public Relations3
P R 321Public Relations Writing (C+ or better)3
P R 424Public Relations Campaigns3
JL MC 460Law of Mass Communication3
JL MC 462Media Ethics, Freedom, Responsibility3
P R 499AProfessional Media Internship: Required3

Additional recommended courses and requirements for the public relations major are available from the Greenlee School.

Students taking one major at the school may not seek a second major or a minor in the school. All Greenlee School majors are required to take a second major or minor outside the school as an area of expertise. All Greenlee School majors are required to take 499A.

Minor in Public Relations

Students cannot select more than one minor in the Greenlee School of Journalism and Communication. Minors in the Greenlee School are not available to Greenlee majors.

For a minor in public relations, students complete 15 credits.

JL MC 101Mass Media and Society3
P R 220Principles of Public Relations3
P R 305Publicity Methods3
6 credits from the following:6
Research and Strategic Planning for Advertising and Public Relations
Mass Communication Theory
Media Management
P R 420X Crisis Communication
Communication Technology and Social Change
World Communication Systems
Ethnicity, Gender, Class and the Media
Special Topics in Communication
Total Credits15

Public Relations, B.S.

Freshman
FallCreditsSpringCredits 
ENGL 1503P R 2203 
JL MC 1101U.S. Diversity3 
JL MC 1013Social Science3 
Arts & Humaniaties3Natural Science3 
Natural Science3International Perspectives3 
Social Science3LIB 1601 
 16 16
Sophomore
FallCreditsSpringCredits 
P R/ADVRT/JL MC 300-level choice*3P R 3013 
ENGL 2503JL MC 2013 
STAT 1014Foreign Language or Elective4 
Foreign Language or Elective4Arts & Humanities3 
Natural Science2Social Science3 
 16 16
Junior
FallCreditsSpringCreditsSummerCredits
P R 3213P R 4243P R 499A3
Arts & Humanities3Arts and Humanities3 
Minor/Second Major Choice3Minor/Second Major Choice3 
Minor/Second Major Choice3Minor/Second Major Choice 300-level3 
Elective 300-level3Minor/Second Major Choice 300-level3 
 15 15 3
Senior
FallCreditsSpringCredits 
JL MC 4623JL MC 4603 
P R/ADVRT/JL MC 300-level Choice*3Elective or Minor/Second Major Choice3 
Minor/Second Major Choice 300+3Elective or Minor/Second Major Choice 300+3 
Elective 300-level3Elective or Minor/Second Major Choice 300+3 
 12 12

For 300 and 400-level choices, please choose from the list of selected courses available from an academic adviser. You may schedule an appointment with an adviser by either calling 515-294-4342 or visiting with Greenlee School office staff at 101 Hamilton Hall.

University Requirement: Students in all ISU majors must complete a three-credit course in U.S. Diversity, as well as a three-credit course in International Perspectives. The approved course lists are found at the following web addresses:(U.S. Diversity) http://www.registrar.iastate.edu/students/div-ip-guide/usdiversity-courses) and (International Perspectives) http://www.registrar.iastate.edu/students/div-ip-guide/IntlPerspectives-current .

College of LAS Requirement: Minimum of 120 credits, including a minimum of 45 credits at the 300-level and above. You must also complete the LAS Foreign Language requirement and any unmet ISU admission requirements.

Minor or Second Major: Students are required to fulfill a secondary area of expertise. This requirement can be met by declaring a minor or a second major outside of the Greenlee School of Journalism and Communication.

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Courses

Courses primarily for undergraduates:

(3-0) Cr. 3.


Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; ethics, public opinion and theory.

(Cross-listed with ADVRT). (3-0) Cr. 3.

Prereq: ADVRT 230 or P R 220
The use of primary and secondary research for situations, organizations and the public. Formation and development of strategic plans for public relations and advertising students.

(3-0) Cr. 3.

Prereq: ENGL 250, Sophomore classification
Communication and publicity fundamentals and the use of media for publicity purposes. Not available to Greenlee School majors.

(2-2) Cr. 3.

Prereq: JL MC 110 and minimum of C+ in JL MC 201; ADVRT/P R 301 credit or concurrent enrollment.
Developing and writing public relations materials with an emphasis on media relations and news. Techniques addressed include media kits, brochures, newsletters, digital media and speeches.

(Cross-listed with ADVRT, JL MC). Cr. 1-3. Repeatable, maximum of 6 credits. F.S.

Prereq: Minimum of C+ in JL MC 201; other vary by topic. Instructor permission for non-majors.
Check with Greenlee School for course availability.

(3-0) Cr. 3.

Prereq: P R 220
Public relations strategies and tactics for crisis situations to protect and recover an organization's reputation: public behavior in crisis, crisis assessment, crisis communication plan, media training for leaders and spokespersons, apology strategy, corporate social responsibility, rumor in social media and reputation management.

(3-0) Cr. 3.

Prereq: Minimum of C+ in P R 321; ADVRT/P R 301.
Developing public relations and public information campaigns for business and social institutions.

Cr. arr.

Prereq: Junior classification and contract with supervising professor to register.
Independent studies are research-based. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component.

(Cross-listed with ADVRT, JL MC). Cr. 1-3. Repeatable, maximum of 6 credits.

Prereq: Junior classification. See Schedule of Classes for possible pre-requisites.
Seminars or one-time classes on topics of relevance to students in communication.

Cr. 1-3. F.S.SS.

Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, junior classification, formal faculty adviser approval.
Required of all Greenlee School majors. A 400-hour (for 3 credits) internship in the student's journalism and mass communication or advertising or public relations specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only.

Cr. 3. F.S.SS.

Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, junior classification, formal faculty adviser approval.
Initial, required internship. A 400-hour (for 3 credits) internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only.

Cr. 1-3. F.S.SS.

Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, junior classification, formal faculty adviser approval.
Optional internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only.