This is an archived copy of the 2012-2013 catalog. To access the most recent version of the catalog, please visit http://catalog.iastate.edu.
Event Management
Administered by the Department of Apparel, Educational Studies, and Hospitality Management.
Department name changed to Apparel, Events, and Hospitality Management (12-2011)
The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning; special event management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning such departmental events as the annual fashion show, Textiles and Clothing Museum exhibit openings, VEISHEA Cherry Pie Project, and the HspM program’s fundraising dinner, as well as other campus and community events.
Graduates from this program are prepared for careers in event planning (political events, celebrations, education, promotions, commemorations, trade shows, and conventions) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.
The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.
| AESHM 311 | Seminar on Careers and Internships | arr † |
| And six credits of the following: | arr † | |
| Principles of Management in Human Sciences | ||
| Hospitality and Apparel Marketing Strategies | ||
| Aesthetics of Consumer Experience | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| Total Credits | 0 † | |
| † Arranged with instructor. | ||
Communication Proficiency Requirement: Grade of C or better in ENGL 150 Critical Thinking and Communication and ENGL 250 Written, Oral, Visual, and Electronic Composition.
For courses of interest, see the listings for Apparel, Educational Studies, and Hospitality Management; Hotel, Restaurant, and Institution Management; and Textiles and Clothing .
Curriculum in Event Management
Administered by the Apparel, Educational Studies and Hospitality Management Department.
Leading to the degree Bachelor of Science.
Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area.
A minor in event management is available; see requirements under Apparel, Educational Studies, and Hospitality Courses and Programs.
Cr. Degree Requirements
Communication Skills
| ENGL 150 | Critical Thinking and Communication | arr † |
| ENGL 250 | Written, Oral, Visual, and Electronic Composition | arr † |
| LIB 160 | Information Literacy | arr † |
| One of the following: | arr † | |
| Introduction to Interpersonal Communication | ||
| Professional Communication | ||
| Fundamentals of Public Speaking | ||
| Total Credits | 0 † | |
| † Arranged with instructor. | ||
Natural Sciences and Mathematical Disciplines
| Select one MATH course from: | arr † | |
| Introduction to Probability and Matrices | ||
| Introduction to Mathematical Ideas | ||
| College Algebra | ||
| Trigonometry | ||
| Discrete Mathematics for Business and Social Sciences | ||
| Survey of Calculus | ||
| STAT 101 | Principles of Statistics | arr † |
| Natural Sciences | arr † | |
| Select from: Astronomy, Biology, Biochemistry, Chemistry, Ecology, Entomology, Environmental Science, Enviromental Studies, FS HN 101 or 167, Genetics, Geology, Meterology, Horticulture, Microbiology, Physics or TC 204 | ||
| Total Credits | 0 † | |
| † Arranged with instructor. | ||
Social Sciences
| ECON 101 | Principles of Microeconomics | arr † |
| 6 credits from the following: | arr † | |
| Principles of Macroeconomics | ||
| Individual and Family Life Development | ||
| Introduction to Psychology | ||
| Developmental Psychology | ||
| Rural Institutions and Organizations | ||
| Introduction to Sociology | ||
| Dress and Diversity in Society | ||
| Total Credits | 0 † | |
| † Arranged with instructor. | ||
Humanities
| 3 credits from the following: | arr † | |
| Aesthetics of Consumer Experience | ||
| Museum Studies | ||
| History of European and North American Dress | ||
| History of Twentieth Century Fashion | ||
| Cultural Perspectives of Dress | ||
| World Languages and Cultures course suggested OR courses from African and African American Studies, American Indian Studies, Anthropology, Art History, Classical Studies, History, Literature, Philosophy, Religious Studies, Music or Dance Appreciation, Women's Studies, Theater | arr † | |
| Total Credits | 0 † | |
| † Arranged with instructor. | ||
Professional Courses
| 32-35 credits from the following: | arr † | |
| Financial Accounting | ||
| Professional Development for AESHM | ||
| Principles of Management in Human Sciences | ||
| Seminar on Careers and Internships | ||
| Hospitality and Apparel Marketing Strategies | ||
| Seminar on Current Issues | ||
| Human Resource Management | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| 3 credits from: | arr † | |
| Legal Environment of Business | ||
| Hospitality Law | ||
| 30 credits from the following: | arr † | |
| Advertising Principles | ||
| Research and Strategic Planning for Advertising and Public Relations | ||
| Supervised Work Experience I | ||
| Supervised Work Experience II | ||
| Merchandising | ||
| Brand Management and Promotions | ||
| Community Leadership: Examination of Social Issues | ||
| Fundamentals of Food Preparation | ||
| Food Preparation Laboratory | ||
| Introduction to the Hospitality Industry | ||
| Hospitality Operations Cost Controls | ||
| Quantity Food Production Management | ||
| Quantity Food Production and Service Management Experience | ||
| Introduction to Wine, Beer, and Spirits | ||
| Fine Dining Management | ||
| Principles of Public Relations | ||
| Publicity Methods | ||
| Management of Organizations | ||
| Business and Professional Speaking | ||
| Social Psychology of Small Group Behavior | ||
| Total Credits | 0 † | |
| † Arranged with instructor. | ||
Courses
Courses primarily for undergraduates:
EVENT 271. Public Relations and Event Management.
(2-2) Cr. 1-3.
Repeatable, maximum of 7 credits. F.S.SS.
Prereq: Application and instructor permission required for spring enrollment, form available from the AESHM Department office
Overview of the public relations and event management industries. Techniques and procedures required for producing successful and sustainable events.
Course must be taken for 3 credits first time, can be repeated for 1-3 credits.
EVENT 371. Conference and Meeting Planning.
(2-2) Cr. 1-3.
Repeatable, maximum of 2 credits. F.
Prereq: AESHM 271
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development.
Course must be taken for 3 credits first time, can be repeated for 1-3 credits.
EVENT 471. Special Events Coordination.
(2-2) Cr. 1-3.
Repeatable, maximum of 2 credits. F.S.
Prereq: EVENT 371; Application and instructor permission required for spring enrollment; form available from the AESHM Department office
Advanced application of public relations and event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food.
Course must be taken for 3 credits first time, can be repeated for 1-3 credits