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2015-2016 Catalog

Public Relations (P R)

This is an archived copy of the 2015-2016 catalog. To access the most recent version of the catalog, please visit

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Courses primarily for undergraduates:

P R 220. Principles of Public Relations.

(3-0) Cr. 3. F.S.
Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; ethics, public opinion and theory.

P R 301. Research and Strategic Planning for Advertising and Public Relations.

(Cross-listed with ADVRT). (3-0) Cr. 3. F.S. Prereq: ADVRT 230 or P R 220; Sophomore classification
The use of primary and secondary research for situations, organizations and the public. Formation and development of strategic plans for public relations and advertising students.

P R 305. Publicity Methods.

(3-0) Cr. 3. F.S. Prereq: ENGL 250, Sophomore classification
Communication and publicity fundamentals and the use of media for publicity purposes. Not available to Greenlee School majors.

P R 321. Public Relations Writing.

(2-3) Cr. 3. F.S. Prereq: Minimum of C+ in JL MC 201; ADVRT/P R 301. Recommended: JL MC 242 and JL MC 316 or computer design proficiency.
Developing and writing public relations materials with an emphasis on media relations and news. Techniques addressed include media kits, brochures, newsletters and speeches.

P R 390. Professional Skills Development.

(Cross-listed with ADVRT, JL MC). Cr. 1-3. Repeatable, maximum of 6 credits. F.S. Prereq: Minimum of C+ in JL MC 201; other vary by topic. Instructor permission for non-majors.
Check with Greenlee School for course availability.

P R 424. Public Relations Campaigns.

(3-0) Cr. 3. F.S. Prereq: Minimum of C+ in P R 321; junior classification.
Developing public relations and public information campaigns for business and social institutions.

P R 490. Independent Study in Communication.

Cr. arr. Prereq: Junior classification and contract with supervising professor to register.
Independent studies are research-based. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component.

P R 497. Special Topics in Communication.

(Cross-listed with ADVRT, JL MC). Cr. 1-3. Repeatable, maximum of 6 credits. F.S.
Seminars or one-time classes on topics of relevance to students in communication.

P R 499. Professional Media Internship.

Cr. 1-3. Repeatable, maximum of 6 credits. F.S.SS. Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, junior classification, formal faculty adviser approval.
Required of all Greenlee School majors. A 400-hour (for 3 credits) internship in the student's journalism and mass communication or advertising or public relations specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only.