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Event Management

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Administered by the Department of Apparel, Educational Studies, and Hospitality Management.

Department name changed to Apparel, Events, and Hospitality Management (12-2011)

The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning; special event management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning university events such as Dance Marathon, Family Weekend, Student Union Board, and Homecoming, as well as other campus and community events.

Graduates from this program are prepared for careers in event planning (political events, celebrations, education, promotions, commemorations, trade shows, weddings, conferences, corporate events, exhibitions, festivals, philanthropies, entertainment, and conventions) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.

The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.

9 credits are required:9
EVENT 271Introduction to Event Management3
EVENT 371Conference and Meeting Planning3
EVENT 471Special Events Coordination3
And six credits of the following:
Principles of Management in Human Sciences
Seminar on Careers and Internships
Hospitality and Apparel Marketing Strategies
Aesthetics of Consumer Experience
Supervised Professional Internship
Entrepreneurship in Human Sciences
Total Credits15

Curriculum in Event Management

Administered by the Apparel, Events, and Hospitality Management Department.

Leading to the degree Bachelor of Science.

Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area.  Students majoring in Event Management are required to earn C- or better in all AESHM and EVENT courses.  Communication Proficiency Requirement:  Grade of C or better in ENGL 150 Critical Thinking and Communication, and ENGL 250 Written, Oral, Visual, and Electronic Composition.

A minor in event management is available; see requirements under Apparel, Events, and Hospitality Courses and Programs.

Cr. Degree Requirements

Communication Skills
ENGL 150Critical Thinking and Communication3
ENGL 250Written, Oral, Visual, and Electronic Composition3
LIB 160Information Literacy1
One of the following:3
Introduction to Interpersonal Communication
Professional Communication
Fundamentals of Public Speaking
Total Credits10
 Natural Sciences and Mathematical Disciplines
Select one MATH course from:3
Introduction to Probability
Introduction to Mathematical Ideas
College Algebra
Discrete Mathematics for Business and Social Sciences
Survey of Calculus
STAT 101Principles of Statistics4
Natural Sciences3
Select from: Astronomy, Biology, Biochemistry, Chemistry, Ecology, Entomology, Environmental Science, Enviromental Studies, FS HN 101 or FS HN 167, Genetics, Geology, Meteorology, Horticulture, Microbiology, Physics or A M D 204
Total Credits10
Social Sciences
ECON 101Principles of Microeconomics3
6 credits from the following:6
Principles of Macroeconomics
Individual and Family Life Development
Introduction to Psychology
Developmental Psychology
Social Psychology
Introduction to Sociology
Dress and Diversity in Society
Total Credits9
World Languages and Cultures course suggested OR courses from African and African American Studies, American Indian Studies, Anthropology, Art History, Classical Studies, History, Literature, Philosophy, Religious Studies, Music or Dance Appreciation, Women's Studies, Theater 6
Total Credits6
Professional Courses
credits from the following:40-43
Financial Accounting
Orientation for AESHM
Professional Development for AESHM
AESHM 175DFinancial Applications for Retail and Hospitality Industries: Hospitality Management2
Principles of Management in Human Sciences
Seminar on Careers and Internships
Hospitality and Apparel Marketing Strategies
Aesthetics of Consumer Experience
Seminar on Current Issues
Human Resource Management
Supervised Professional Internship
Entrepreneurship in Human Sciences
Introduction to Event Management
Conference and Meeting Planning
Special Events Coordination
Introduction to the Hospitality Industry
3 credits from:3
Legal Environment of Business
Hospitality Law
30 credits from the following:30
Museum Studies
Consumer Behavior
Advertising Principles
Research and Strategic Planning for Advertising and Public Relations
Supervised Work Experience I: Event Management
Leadership Experiences and Development (LEAD)
Creative Thinking and Problem Solving
Supervised Work Experience II: Event Management
Fashion Show Production and Promotion
Retail Merchandising
Brand Management and Promotions
Community Leadership: Examination of Social Issues
Developing Global Leadership: Maximizing Human Potential
Fashion Show Management
Studio Fundamentals: Computers
Entertainment Venue Management
Fundamentals of Food Preparation
Wedding Planning and Management
Food Preparation Laboratory
Global Tourism Management
Attractions and Amusement Park Administration
Hospitality Operations Cost Controls
Quantity Food Production Management
Introduction to Wine, Beer, and Spirits
Introduction to Wine, Beer and Spirits Laboratory
Fine Dining Management
Principles of Public Relations
Publicity Methods
Management of Organizations
Business and Professional Speaking
Total Credits75-78


Courses primarily for undergraduates:

EVENT 271. Introduction to Event Management.

(2-2) Cr. 3. F.S.SS. Prereq: HSP M 101
Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events.

EVENT 289. Contemporary Club Management.

(Cross-listed with HSP M). (2-0) Cr. 2. F.S. Prereq: HSP M 101
Organization and management of private clubs including city, country, and other recreational and social clubs. Field trip may be required.

EVENT 320. Attractions and Amusement Park Administration.

(Cross-listed with HSP M). (3-0) Cr. 3. S. Prereq: HSP M 101 or permission of instructor
An examination of current issues in the attractions and amusement park industry will be conducted. Emphasis will be placed on development and design along with the functional departments of modern amusement parks and themed attractions.

EVENT 333. Entertainment Venue Management.

(3-0) Cr. 3. F.S. Prereq: EVENT 271 or equivalent
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas.

EVENT 371. Conference and Meeting Planning.

(2-2) Cr. 3. F.S. Prereq: EVENT 271
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development.

EVENT 373. Wedding Planning and Management.

(3-0) Cr. 3. F.S. Prereq: EVENT 371 and Event Management major
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development.

EVENT 471. Special Events Coordination.

(2-2) Cr. 3. F.S. Prereq: EVENT 371; permission of instructor.
Advanced application event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food.

EVENT 490. Independent Study.

Cr. arr. Repeatable. Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.

EVENT 490B. Independent Study: Conferences.

Cr. arr. Repeatable. Prereq: Program approval
Independent study.

EVENT 490C. Independent Study: Special Events.

Cr. arr. Repeatable. Prereq: Program approval.
Independent study.

EVENT 490D. Independent Study: Event Management.

Cr. arr. Repeatable. Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.