Courses
Courses primarily for undergraduates:
(3-0) Cr. 3. F.S.SS.
Communication theory models and their application to the mass media; the mass communication process; organization, characteristics and responsibilities of the mass media; media literacy process.
(1-0) Cr. 1. F.S.Alt. SS., offered irregularly.
Orientation to professional and pre-professional opportunities, writing for the mass media and curriculum requirements in the Greenlee School. Basic media writing preparation.
Offered on a satisfactory-fail basis only.
(1-4) Cr. 3. F.S.SS.
Prereq: ENGL 250 (or testout) and JL MC 110.
Generating story ideas, exercising news judgment and gathering information via interviews, observation and documentary sources to produce news and informational material for the mass media. Emphasis on analyzing and organizing information, as well as accuracy and principles of good writing. Use of AP Style.
(2-2) Cr. 3. F.S.
Prereq: Minimum of C+ in JL MC 201
Writing for newspapers, magazines and online media. Enhancing and refining skills in developing sources and generating story ideas. Information-gathering techniques, reporting and writing.
(2-2) Cr. 3. F.S.
Prereq: Minimum of C+ in JL MC 201
Researching, organizing, and writing for radio, television and online media. Basic principles of news programming and storytelling across electronic media platforms. An emphasis on development, content and structure.
(3-0) Cr. 3. F.S.
Understanding and analysis of the visual message. Visual perception, visual communication theory, design syntax, design elements and how they are applied in journalism and mass communication.
(2-2) Cr. 3. F.S.
Prereq: Minimum of C+ in JL MC 201
Introduction to studio production using professional equipment. Course focus on visual concepts, maintenance and practical operation of studio equipment.
(2-2) Cr. 3. F.S.
Prereq: JL MC 242
Creation of video productions for use as communication tools in advertising, promotions, short documentaries and public relations. Technical and artistic fundamentals of video production including planning, scripting, shooting, lighting and digital editing.
(2-3) Cr. 3.
Prereq: Minimum of C+ in JL MC 201.
Field techniques in single-camera video production used to shoot and edit visual stories. Introduction to electronic news gathering.
(2-2) Cr. 3. F.S.
Prereq: Minimum of C+ in JL MC 201
Basic photojournalism techniques. Includes camera operation, lighting, composition and photo reproduction techniques for print or computer-mediated applications. Emphasis on using the camera as a reporting tool. Basic use of digital imaging and editing software. Ethical issues involving photojournalism. A digital SLR camera is required.
(2-2) Cr. 3. Alt. F., offered irregularly.Alt. S., offered irregularly.
Prereq: JL MC 310 or permission of instructor
Advanced techniques and problem solving, both ethical and technical, for photographers who seek to be members of newsgathering teams. Photographic storytelling using a combination of audio and still photography techniques to report stories for print and web publications. Hands on experience with latest digital imaging technology. A digital SLR camera is required.
(2-2) Cr. 3. F.S.
Prereq: JL MC 308 or JL MC 310 or JL MC 316 or equivalent computer design proficiency
Visual storytelling concepts and principles for evaluating, constructing and designing information for the Web and other electronic publication systems. Issues of ethics and ownership of work pertinent to the new media.
(Dual-listed with JL MC 541). (3-0) Cr. 3. F.S.
Prereq: Junior classification
Analysis of magazine industry and specific audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Individual study of magazines.
(2-2) Cr. 3. F.
Prereq: Minimum of C+ in JL MC 202 or JL MC 206 or P R 321
Reporting and writing short- and long- form stories for magazines, newspapers, corporate communication and the Web. Focus on departmental stories, personal essays, trend or conflict articles and personality profiles. Emphasis on immersion reporting.
Majors may not apply both 344 and Engl 303 toward graduation.
(2-2) Cr. 3. S.
Prereq: Minimum of C+ in JL MC 202 or JL MC 206 or P R 321
Reporting and writing about government, business, and other institutions; identification of and access to public records; investigative reporting techniques; developing major stories about government and nonprofit organizations; and ethical issues.
(Dual-listed with JL MC 547). (2-2) Cr. 3. S.
Prereq: ADVRT, JL MC, and P R majors: minimum of C+ in JL MC 201. Nonmajors and minors by permission of instructor.
Reporting and writing about science and technology topics for general audiences. Outlets for stories include print, broadcast and online media. Story topics include reporting about basic, applied sciences and social sciences, as well as ethical, political and policy issues related to science and technology.
(1-5) Cr. 3. S.
Prereq: Minimum of C+ in JL MC 202 or JL MC 206 or P R 321
Editing content for multiple platforms, including websites, magazines, newspapers, and newsletters. Adapting material for audiences, including selection and organization of text and visuals, grammar, punctuation, usage, logic and accuracy. Designing print and online layouts. Using search engine optimization and social media to promote content.
(2-3) Cr. 3.
Prereq: JL MC 206.
Application of advanced television techniques: writing, producing, and managing live and recorded information programs.
(Cross-listed with ADVRT, P R). Cr. 1-3. Repeatable, maximum of 6 credits. F.S.
Prereq: Minimum of C+ in JL MC 201; other vary by topic. Instructor permission for non-majors.
Check with Greenlee School for course availability.
(3-0) Cr. 3.
Prereq: Junior classification
Theory and research in mass communication processes and effects; the scientific process; methods of measuring, evaluating and reporting mass communication research.
(Dual-listed with JL MC 506). (3-0) Cr. 3.
Prereq: Junior classification
Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations.
(3-0) Cr. 3. S.
Prereq: JL MC 242, JL MC 316, JL MC 349 or concurrent enrollment; junior classification
Skills and strategies for editorial decision-making and management, including short and long range issue planning. Developing proposals, business plans and prototypes for content, design and layouts of publications for multiple platforms and diverse audiences, including new and existing online and print magazines, newspapers, newsletters and websites. Editing complex manuscripts, with continued emphasis on grammar, punctuation, usage, syntax and logic.
(3-0) Cr. 3.
Prereq: Junior classification
Issues and policies affecting historical, contemporary and future developments of electronic media and their technologies.
(3-0) Cr. 3.
Prereq: Junior classification
Evolution of motion picture and television content and other visual technologies. Theories and techniques for evaluating and critiquing film and video.
(3-0) Cr. 3. F.S.
Prereq: Minimum of C+ in JL MC 201; junior classification. Nonmajors by permission of instructor.
First Amendment law, libel, privacy, obscenity, contempt, copyright, trademark, the Federal Communications Act; laws affecting advertising, legal publication, and other business activities of the media.
(3-0) Cr. 3.
Prereq: Junior classification
Role of the mass media, including advertising and public relations, in shaping the social, economic and political history of America; impact of change in these areas on the development, traditions and philosophies of the media.
(3-0) Cr. 3. F.
Prereq: Junior classification
Ethics and professionalism in the practice of journalism, public relations and advertising.
(3-0) Cr. 3.
Prereq: Junior classification
A study of journalism's impact on literary writing and literature's impact on journalism, as seen through the works of esteemed American author-journalists.
(Cross-listed with T SC). (3-0) Cr. 3.
Prereq: Junior classification
Examination of historical and current communication technologies, including how they shape and are shaped by the cultural and social practices into which they are introduced.
Meets International Perspectives Requirement.
(Dual-listed with JL MC 576). (3-0) Cr. 3.
Prereq: Junior classification
World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media, and computer-mediated systems.
Meets International Perspectives Requirement.
(3-0) Cr. 3. F.S.SS.
Prereq: Junior classification
Portrayals of ethnic groups, gender, and social class in the media in news, advertising, information and entertainment; the effects of mass media on social issues and population groups.
Meets U.S. Diversity Requirement
Cr. arr.
Prereq: Junior classification and contract with supervising professor to register
Independent studies are research-based. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component.
No more than 3 credits of Jl MC 490 may be used toward a degree in journalism and mass communication or advertising.
(Cross-listed with ADVRT, P R). Cr. 1-3. Repeatable, maximum of 6 credits. F.S.
Seminars or one-time classes on topics of relevance to students in communication.
Cr. 1-3. F.S.SS.
Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, formal faculty adviser approval.
Required of all Greenlee School majors. A 400-hour (for 3 credits) internship in the student's journalism and mass communication or advertising or public relations specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors.
Offered on a satisfactory-fail basis only.
Cr. 3. F.S.SS.
Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, formal faculty adviser approval.
Initial, required internship. A 400-hour (for 3 credits) internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors.
Offered on a satisfactory-fail basis only.
Cr. 1-3. F.S.SS.
Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, formal faculty adviser approval.
Optional internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors.
Offered on a satisfactory-fail basis only.
Courses primarily for graduate students, open to qualified undergraduates:
(3-0) Cr. 3. F.
Prereq: 6 credits in social science or admission to the graduate program
Historical overview of mass communication theories. Examination of major areas of research activity and theoretical development related to organization, functions, and effects of mass communication.
(3-2) Cr. 4. S.
Prereq: JL MC 501 or equivalent communication theory course
Research methods in journalism and mass communication, including problem selection, sampling, hypothesis formulation, research design, data collection and analysis. Designing a research strategy appropriate for a variety of communication-related questions and assessing the appropriateness, validity, and generalizability of research results.
(Dual-listed with JL MC 406). (3-0) Cr. 3. S.
Prereq: 6 credits in social science (economics highly recommended) or admission to the graduate program
Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations.
(3-0) Cr. 3.
Prereq: JL MC 501
The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral objectives, situation analysis, strategy formulation, and justification through application of communication theories and research.
(3-0) Cr. 3.
Prereq: 6 credits in social science.
Theories and research methods applied to the study and practice of public relations.
(3-0) Cr. 3. F.Alt. S., offered irregularly.
Prereq: 6 credits in social science
Explores the theoretical frameworks in visual communication, including concepts of perception, visual language, visual persuasion, and the social, political and cultural implications of the use of images. Understanding of the function of images in changing knowledge, attitudes and behavior.
(Dual-listed with JL MC 341). (3-0) Cr. 3. F.S.
Prereq: Junior classification
Analysis of magazine industry and specific audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Individual study of magazines.
(Dual-listed with JL MC 347). (2-2) Cr. 3. S.
Prereq: ADVRT, JL MC, and P R majors: minimum of C+ in JL MC 201. Nonmajors and minors by permission of instructor.
Reporting and writing about science and technology topics for general audiences. Outlets for stories include print, broadcast and online media. Story topics include reporting about basic, applied sciences and social sciences, as well as ethical, political and policy issues related to science and technology.
(3-0) Cr. 3. F.
Prereq: Graduate standing, 6 graduate social science credits.
Study of risk communication principles, models and theories applicable to any risk communication situation. Emphasis on science, technology and risk issues encountered in e.g., food, agriculture and veterinary medicine. Examines roles of scientists and communicators in cultivating a public informed about scientific and technological issues.
(3-0) Cr. 3. Alt. F., offered irregularly.S.
Prereq: 6 credits in social science
Media roles and functions in society: Interplay and interrelationships between the media and a variety of social actors and forces: the mutual influence between social factors and mass media.
(Cross-listed with T SC). (3-0) Cr. 3.
Prereq: 6 credits in social science
Personal, organizational, and social implications of the use of communication technologies. Includes theories and empirical research across the continuum of perspectives, from techno-utopianism through an anti-technology stance.
Meets International Perspectives Requirement.
(Dual-listed with JL MC 476). (3-0) Cr. 3.
World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media and computer-mediated systems.
Meets International Perspectives Requirement.
Cr. arr. Repeatable.
Prereq: Permission of instructor
Cr. arr. Repeatable.
Prereq: Permission of instructor
Cr. arr. Repeatable.
Prereq: Permission of instructor
Cr. arr. Repeatable.
Prereq: Permission of instructor
Cr. arr. Repeatable.
Prereq: Permission of instructor
Cr. arr. Repeatable.
Prereq: Permission of instructor
Cr. 1-2. F.S.SS.
Prereq: Permission of instructor
Supervised internship experience.
Offered on a satisfactory-fail basis only.
Cr. R. F.
Prereq: Graduate classification
Overview of advanced study in journalism and mass communication with special emphasis on requirements for obtaining the master of science degree.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. 1-3. Repeatable.
Cr. arr.
Prereq: Approved creative component proposal
Courses for graduate students:
Cr. arr. Repeatable.
Prereq: Approved thesis proposal