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A M D 477: Omni-Channel Retailing

(3-0) Cr. 3. S.

Prereq: 3 credits in marketing or A M D 275 or AESHM 287
A customer-centric view of marketing with a focus on the retailer-customer relationship and omni-channel strategies. Analysis and evaluation of integrated retail applications and strategies using digital media, including store formats, e-commerce, catalog, mobile, crowdsourcing, and social media.

Hospitality Management

...287, AESHM 438, AESHM 474, and A M D 477. Curriculum in Hospitality Management Administered...