ADVRT 4730: Social Media Strategy
(Cross-listed with JLMC 4730/ PR 4730).
Credits: 3. Contact Hours: Lecture 3.
Prereq: Sophomore classification
The strategic use of social media, from both an advertising and public relationship standpoint, to the advantage of a client or organization. Examination and analysis of the social media space from a business perspective. Best practices in the areas of strategic planning, tactical execution, and measurement of social media platforms.
(Typically Offered: Fall, Spring)