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AESHM 340: Hospitality and Apparel Marketing Strategies

(3-0) Cr. 3. F.S.

Prereq: ECON 101
Application of marketing principles to the hospitality-, events-, and apparel-related industries. Emphasis on the role of marketing in an organization's overall strategic planning. Development and evaluation techniques available to hospitality, events, apparel, and related businesses, including advertising, sales promotion, packaging, and public relations.