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MKT 340: Principles of Marketing

(3-0) Cr. 3. F.S.SS.

Prereq: credit or current enrollment in ECON 101
The role of marketing in society. Markets, marketing institutions, and marketing functions with emphases on product, price, marketing communication, and marketing channel decisions.

Engineering Sales Minor

...Engineers II Mkt 340 Principles of Marketing Mkt 343 Personal Sales, or Mkt 442 Sales...

Business Economics

...SCM 301 BLOCK C: MGMT 370 and MKT 340 Professional Program Requirements: 1. Completion of...