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MKT 340: Principles of Marketing

(3-0) Cr. 3. F.S.SS.

Prereq: credit or current enrollment in ECON 101
The role of marketing in society. Markets, marketing institutions, and marketing functions with emphases on product, price, marketing communication, and marketing channel decisions.

Business Economics

...SCM 301 BLOCK C: MGMT 370 and MKT 340 Professional Program Requirements: 1. Completion of...

Engineering Sales Minor

...Technical Sales for Engineers II Mkt 340 Principles of Marketing Mkt 343 Personal Sales AND...