MKT 3630X: Creative Tools for Digital Marketing
Credits: 3. Contact Hours: Lecture 3.
Prereq: Sophomore classification
An interactive course that explores the basics of design software (Canva, Photoshop, Lightroom,Illustrator, InDesign), non-linear editing software (Premiere Pro, After Effects, Media Encoder)photography, videography and lighting (DSLR and mobile), and working with and manipulatingassets developed by designers to promote companies, brands, events, and products on digitalplatforms.
(Typically Offered: Fall, Spring)