MKT 4920: Comparative Marketing
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400
Provides experience to students in culture, social, economic, and political environment of marketing in a foreign country. Students complete a term project (e.g., a marketing plan) based on information collected in the foreign country. Students attend briefings by experts/officials of private and public organizations.
(Typically Offered: Summer)