ADVERTISING
http://www.greenlee.iastate.edu/
The Advertising Major prepares students for professional careers or graduate education. Students majoring in Advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in creative, account management, media planning and other areas within businesses, agencies and media. Coursework in this major focuses on writing, research, digital and emerging media and professional abilities. Students are required to complete a capstone internship experience to practice and refine their skills.
The Greenlee School of Journalism and Communication prepares students for communication fields. The school offers four majors:
- Advertising Bachelor of Arts (ADVRT)
- Journalism and Mass Communication Bachelor of Science (JLMC)
- Public Relations Bachelor of Science (PR)
- Sports Media and Communication Bachelor of Arts (SMC)
The school coordinates one interdisciplinary major:
- Digital Storytelling Bachelor of Arts (DSTR)
In addition, the Greenlee School offers a 4+1 program allowing students to complete their B.A. or B.S. and earn an M.S. in Journalism and Mass Communication in fewer semesters.
Founded in 1905, the unit was one of the first Journalism programs to be accredited in 1948 and continues to be one of the longest continuously accredited programs in the country. Accreditation is based on the principle that students need a broad-based, liberal arts education and solid core courses within the discipline. Advertising students may seek an additional major or minor in Digital Storytelling, but may not pursue a second major or minor in Journalism, Public Relations or Sports Media and Communication. All Advertising students are required to take an additional major or a minor.
Student Learning Outcomes
Students who major in Advertising will:
- demonstrate proficiency of the ACEJMC Professional Values and Competencies;
- learn primary and secondary research methods, creative development principles, audience segmentation criteria and media planning skills to develop a cohesive advertising campaign;
- assess the effectiveness of advertising objectives, creative executions, qualitative and quantitative research findings, and media plans;
- develop a strategic plan and supporting execution materials designed to strengthen brand performance or achieve a defined advertising goal.
The Advertising Major
To receive a Bachelor of Arts degree in Advertising, a student must earn at least 120 credits. A minimum of 72 credits must come from courses other than ADVRT, JLMC, PR or SMC. At least 50 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 3000-level courses or above.
The degree requirements allow for a minimum of 34 credits and a maximum of 48 credits to be taken in ADVRT, JLMC, PR or SMC. These include:
| JLMC 1100 | Orientation to Journalism and Communication | 1 |
| JLMC 2010 | Reporting and Writing for the Mass Media (C+ or better) | 3 |
| ADVRT 2300 | Advertising Principles | 3 |
| ADVRT 3010 | Research and Strategic Planning for Advertising and Public Relations | 3 |
| One of the following two courses with C+ or better | ||
| ADVRT 3340 | Advertising Creativity | 3 |
| or ADVRT 3360 | Advertising Account Management | |
| 3000-level ADVRT, JLMC, PR or SMC Electives | 6 | |
| One of the following two courses: | ||
| ADVRT 4340 | Advertising Campaigns | 3 |
| or ADVRT 4360 | Advertising Creative Portfolio | |
| JLMC 4600 | Law of Mass Communication | 3 |
| JLMC 4620 | Media Ethics, Freedom, Responsibility | 3 |
| 4000-level ADVRT, JLMC, PR or SMC Electives | 3 | |
| ADVRT 4990A | Professional Media Internship: Required | 3 |
| Total Credits | 34 | |
Advertising majors are also required to take:
| MKT 3400 | Principles of Marketing | 3 |
| STAT 1010 | Principles of Statistics (or another approved statistics course) | 4 |
As majors in the College of Liberal Arts and Sciences, advertising students must meet College of Liberal Arts and Sciences and university-wide requirements for graduation in addition to those stated above for the major.
University Requirement: Students in all ISU majors must complete a three-credit course in U.S. Cultures and Communities, as well as a three-credit course in International Perspectives. The approved course lists are found at the following web addresses: (U.S. Cultures and Communities) http://www.registrar.iastate.edu/students/div-ip-guide/usdiversity-courses and (International Perspectives) http://www.registrar.iastate.edu/students/div-ip-guide/IntlPerspectives-current. Students must also demonstrate their communication proficiency by earning a grade of C or better in ENGL 2500.
College of LAS Requirement: Minimum of 120 credits, including a minimum of 45 credits at the 3000 level and above. You must also complete the LAS world language requirement, LAS career proficiency requirement, and any unmet ISU admission requirements.
Greenlee majors and minors cannot take ADVRT, DSTR, JLMC, PR or SMC courses pass/not pass.
Minor or Additional Major: Students are required to fulfill a secondary area of expertise. This requirement can be met by declaring a minor or an additional major outside of the Greenlee School of Journalism and Communication. Students in Advertising may seek a second major or a minor in DSTR, but not in JLMC, PR, or SMC. Students may seek a Designated Area of Concentration (DAC) made up of 21 credits with at least 12 credits from the 3000 level or above. All courses for the DAC must be taken outside of ADVRT, JLMC, PR or SMC.
Juniors can apply to a concurrent degree program and earn a B.A. in Advertising and an M.S. in Journalism and Mass Communication in fewer semesters. Contact the Director of Graduate Education for more information on the Greenlee School's 4+1 Program.
Advertising, B.A.
| Freshman | |||||
|---|---|---|---|---|---|
| Fall | Credits | Spring | Credits | ||
| ENGL 1500 | 3 | ECON 1010 | 3 | ||
| JLMC 1100 | 1 | LIB 1600 | 1 | ||
| ADVRT 2300 | 3 | JLMC 2010 | 3 | ||
| Arts and Humanities | 3 | Arts and Humanities | 3 | ||
| Natural Science | 3 | Natural Science | 3 | ||
| Social Science | 3 | ||||
| 16 | 13 | ||||
| Sophomore | |||||
| Fall | Credits | Spring | Credits | ||
| ADVRT 3010 | 3 | ADVRT 3340 or 3360 | 3 | ||
| ENGL 2500 | 3 | Arts and Humanities | 3 | ||
| STAT 1010 | 4 | Social Science | 3 | ||
| Natural Science | 2 | U.S. Cultures and Communities | 3 | ||
| World Languages and Cultures or Elective | 3-4 | World Languages and Cultures or Elective | 3-4 | ||
| LAS 2030 | 1 | ||||
| 16-17 | 15-16 | ||||
| Junior | |||||
| Fall | Credits | Spring | Credits | Summer | Credits |
| ADVRT/JLMC/PR/SMC choice-3000 level | 3 | ADVRT/JLMC/PR/SMC choice-3000 level | 3 | ADVRT 4990A | 3 |
| MKT 3400 | 3 | ADVRT/JLMC/PR/SMC choice-4000 level | 3 | ||
| Arts & Humanities | 3 | International Perspective | 3 | ||
| Minor/additional major choice | 3 | Minor/additional major choice-3000 level | 3 | ||
| Minor/additional major choice | 3 | Minor/additional major choice-3000 level | 3 | ||
| 15 | 15 | 3 | |||
| Senior | |||||
| Fall | Credits | Spring | Credits | ||
| JLMC 4600 | 3 | JLMC 4620 | 3 | ||
| One of the following: | 3 | Elective or Minor/additional major choice-3000 level or above | 3 | ||
| Elective or Minor/additional major choice-3000 level or above | 3 | ||||
| Elective or Minor/additional major choice-3000 level or above | 3 | ||||
| ADVRT/JLMC/PR/SMC elective or additional major/minor choice | 3 | ||||
| Minor/additional major choice-3000 level or above | 3 | ||||
| Elective or Minor/additional major choice-3000 level or above | 3 | ||||
| 15 | 12 | ||||
| Total Credits: 120-122 | |||||
Minor in Advertising
Students cannot select more than one minor in the Greenlee School of Journalism and Communication. Advertising students may choose a minor in DSTR, but may not minor in JLMC, PR or SMC.
For a minor in Advertising, students complete 15 credits. The minor must include at least 3 credits that are not used to meet any other department, college, or university requirement.
| JLMC 1010 | Mass Media and Society | 3 |
| ADVRT 2300 | Advertising Principles | 3 |
| 9 credits from the following: | 9 | |
| Principles of Sports Media and Communication | ||
| Research and Strategic Planning for Advertising and Public Relations | ||
| Social Media Strategy | ||
| Sports and the Media in a 24/7 Digital World | ||
| Advertising Media Planning | ||
| Fundamentals of Digital Video Production | ||
| Mass Communication Theory | ||
| Media Management | ||
| Special Topics in Communication | ||
| Communication Technology and Social Change | ||
| World Communication Systems | ||
| Diversity and the Media | ||
| Total Credits | 15 | |
Greenlee majors and minors cannot take ADVRT, DSTR, JLMC, PR or SMC courses pass/not pass.
The Advertising Undergraduate Minor is an LAS Minor. In addition to university policies governing minors, LAS minors require at least 6 credits in courses numbered 3000 and above, with a grade of C or higher.
Concurrent Undergraduate and Graduate Programs
The Greenlee School offers three concurrent degree programs:
B.A. Advertising/M.S. Journalism and Mass Communication
B.S. Journalism/M.S. Journalism and Mass Communication
B.S. Public Relations/M.S. Journalism and Mass Communication
Enrollment in the Greenlee School’s concurrent degree programs enables students to complete coursework for the undergraduate and graduate programs on a five-year accelerated timeline – rather than the typical six-year timeline for the two degrees. See Journalism and Mass Communication Concurrent Undergraduate and Graduate Programs for more information on combining the B.A. in Advertising and the M.S. in Journalism and Mass Communication.
GRADUATE PROGRAMS
Master of Science
The Greenlee School of Journalism and Communication offers work for a Master of Science degree in Journalism and Mass Communication.
Concurrent Programs
The Greenlee School's concurrent degree programs enable interested students the opportunity to complete coursework for the undergraduate and graduate programs on a five-year accelerated timeline – rather than the typical six-year timeline for the two degrees.
Graduate Minor
The Greenlee School graduate program offers minor work for students majoring in other departments.
See Journalism and Mass Communication Graduate Programs for more information on the M.S. in Journalism and Mass Communication.