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Apparel, Educational Studies, and Hospitality Management

This is an archived copy of the 2011-12 Catalog. To access the most recent version of the catalog, please visit http://catalog.iastate.edu.
http://www.aeshm.hs.iastate.edu/

The department offers courses that provide opportunities for students to learn about interdisciplinary areas including aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing at both undergraduate and graduate levels. AESHM courses serve to complement the student's major area of study whether it be Apparel, Merchandising, and Design; Family and Consumer Sciences Education; Hospitality Management; agriculture, business, design education, engineering, liberal arts and sciences or minor areas of study including entrepreneurial studies, design studies, or international studies.

Students majoring in Apparel, Merchandising, and Design are required to earn a C- or better in all AESHM and Textiles and Clothing courses applied to the degree, including transfer courses.

For additional courses of interest, see the listings for Family and Consumer Sciences Education and Studies; Hotel, Restaurant, and Institution Management; and Textiles and Clothing.

Curriculum in Apparel, Merchandising, and Design

Administered by the department of Apparel, Educational Studies, and Hospitality Management. Leading to the degree bachelor of science.

Total credits required: 123 including a minimum of 18 credits in AMD at Iowa State University for the degree (12 or the 18 credits must be at the 300-400 level). The major in apparel, merchandising, and design provides a broad based program of study with flexibility in creating program options. Courses are required in general education, and textiles and clothing core. To complete the program, a student combines structured clusters of courses to form primary and secondary program options.

A minor in apparel, merchandising, and design is available; see requirements under Textiles and Clothing, Courses and Programs.

Cr. Degree Requirements

Communications Skills
ENGL 150Critical Thinking and Communication3
ENGL 250Written, Oral, Visual, and Electronic Composition3
LIB 160Library Instruction0.5
One of the following3
Professional Communication
Conflict Management
Fundamentals of Public Speaking
Total Credits9.5

 

Biological and Physical Sciences and Mathematical Disciplines
Mathematics (see approved list)3-4
Natural Sciences *3-5
One of the following4-5
Principles of Statistics
Introduction to Statistics
Introduction to Business Statistics I
Total Credits10-14

*

including FS HN 167 Introduction to Human Nutrition

Social sciences
ECON 101Principles of Microeconomics3
T C 165Dress and Diversity in Society3
Human Sciences *3-4
Total Credits9-10

*

including T C 362 Cultural Perspectives of Dress

Humanities
One of the following:
Museum Studies
History of European and North American Dress
History of Twentieth Century Fashion
AESHM 342Aesthetics of Consumer Experience3
Human Sciences (foreign language recommended)3
History/Art History (Creative Design: ART H required)3
Total Credits9

 

Professional courses

35-39 Textiles and clothing core:

AESHM 111Professional Development for AESHM3
AESHM 275Merchandising3
AESHM 311Seminar on Careers and Internships1
AESHM 380U.S. Field Study *1-3
or AESHM 381 International Field Study
AESHM 411Seminar on Current Issues1-3
AESHM 470Supervised Professional Internship3-6
T C 131Overview of the Fashion Industry3
T C 204Textile Science4
T C 210Computer Applications in Textiles and Clothing2
T C 231Product Development and Manufacturing4
T C 245Aesthetics and Brand Image3
T C 372Sourcing and Global Issues3
One of the following3
History of European and North American Dress
History of Twentieth Century Fashion
Cultural Perspectives of Dress
Consumer Behavior
Total Credits34-41

 

Primary options

Select one professional primary option from the following two choices:

Design and Production Professional Courses
T C 221Apparel Assembly Processes3
T C 225Patternmaking I4
T C 278Fashion Illustration3
T C 321Computer Integrated Textile and Fashion Design3
Two of the following6
Financial Accounting
Hospitality and Apparel Marketing Strategies
Supervised Professional Internship
Entrepreneurship in Human Sciences
Quality Assurance of Textiles and Apparel
Textile Color Theory
Technical Design Processes
Independent Study
Fashion Forecasting and Product Development
Undergraduate Research
Total Credits19

 

Merchandising Professional Courses
AESHM 377Brand Management and Promotions3
T C 376Merchandise Planning and Control4
T C 475Retail Information Analysis3
ACCT 284Financial Accounting3
AESHM 340Hospitality and Apparel Marketing Strategies3
or MKT 340 Principles of Marketing
One of the following3
Apparel Assembly Processes
Quality Assurance of Textiles and Apparel
Textile Color Theory
Apparel Production Management
Consumer Behavior
Fashion Forecasting and Product Development
Total Credits19

 

Secondary Options for Design

Creative Design
T C 301ACreative Design0.5
T C 325Patternmaking II3
T C 326Creative Design Processes3
T C 495Senior Design Studio3
Choose from the following *9
Museum Studies
Quality Assurance of Textiles and Apparel
Design Seminar
History of European and North American Dress
History of Twentieth Century Fashion
Cultural Perspectives of Dress
Textile Color Theory
Technical Design Processes
Apparel Production Management
Fashion Forecasting and Product Development
Public Relations and Event Management
Hospitality and Apparel Marketing Strategies
Brand Management and Promotions
Supervised Professional Internship
Special Events Coordination
Entrepreneurship in Human Sciences
Introduction to Theatrical Production
Stage Make-up
Total Credits18.5

*

Any Art History, Art Integrated Studio or Design Studies

 

Technical Design
T C 301BTechnical Design0.5
T C 305Quality Assurance of Textiles and Apparel3
T C 325Patternmaking II3
T C 415Technical Design Processes3
T C 431Apparel Production Management3
Two courses from the following6
Financial Accounting
Hospitality and Apparel Marketing Strategies
Supervised Professional Internship
Design Seminar
Textile Color Theory
Consumer Behavior
Fashion Forecasting and Product Development
Supply Chain Management
Total Credits18.5

 

Product Development
T C 305Quality Assurance of Textiles and Apparel3
T C 431Apparel Production Management3
T C 467Consumer Behavior3
T C 496Fashion Forecasting and Product Development3
ACCT 284Financial Accounting3
One of the following3
Hospitality and Apparel Marketing Strategies
Principles of Marketing
Brand Management and Promotions
Entrepreneurship in Human Sciences
Merchandise Planning and Control
Textile Color Theory
Technical Design Processes
Retail Information Analysis
Total Credits18

 

Production and Sourcing Management

T C 305Quality Assurance of Textiles and Apparel3
T C 431Apparel Production Management3
T C 496Fashion Forecasting and Product Development3
ACCT 284Financial Accounting3
Two of the following6
Applied Statistics for Industry I
Hospitality and Apparel Marketing Strategies
International Field Study
Developing Global Leadership: Maximizing Human Potential
Supervised Professional Internship
International Management
Fundamentals of International Marketing
Supply Chain Management
Cultural Perspectives of Dress
Textile Color Theory
Consumer Behavior
Technology: International, Social, and Human Issues
Total Quality Improvement
Study Abroad, or a two semester sequence of a foreign language
Total Credits18
Secondary Option for Merchandising:

In consultation with your advisor, select 18 credits from the following groups of courses. You must select at least 9 credits from AESHM and TC courses and 9 credits from any other single area. At least 9 of the 18 credits must be at the 300-400 level:

AESHM and TC:
Take the following course for 1 credit:1
Public Relations and Event Management
AESHM 287Principles of Management in Human Sciences3
AESHM 340Hospitality and Apparel Marketing Strategies3
Take the following course for 2-3 credits:2-3
International Field Study
AESHM 421Developing Global Leadership: Maximizing Human Potential3
AESHM 438Human Resource Management3
AESHM 470Supervised Professional Internship3
Teke the following course for 3 credits:3
Special Events Coordination
AESHM 474Entrepreneurship in Human Sciences3
AESHM 477Multi-channel Retailing3
T C 257Museum Studies3
T C 278Fashion Illustration3
T C 354History of European and North American Dress3
T C 356History of Twentieth Century Fashion3
T C 362Cultural Perspectives of Dress3
T C 404Textile Color Theory3
T C 431Apparel Production Management3
T C 467Consumer Behavior3
T C 496Fashion Forecasting and Product Development3
T C 499Undergraduate Research1

 

Business:
ACCT 215Legal Environment of Business3
ACCT 285Managerial Accounting3
FIN 301Principles of Finance3
MIS 330Management Information Systems3
MKT 340Principles of Marketing3
MKT 410Promotional Strategy3
MKT 442Sales Management3
MKT 444Fundamentals of Marketing Research3
MKT 446Retailing3
MKT 447Fundamentals of Consumer Behavior3
MKT 448Fundamentals of International Marketing3
MKT 451Marketing Channels3
MKT 453Brand Management3
MGMT 310Entrepreneurship and Innovation3
MGMT 313Feasibility Analysis and Business Planning3
MGMT 370Management of Organizations3
MGMT 371Organizational Behavior3
MGMT 414International Management3
SCM 301Supply Chain Management3

 

JL MC and Advrt:
ADVRT 230Advertising Principles3
ADVRT 301Research and Strategic Planning for Advertising and Public Relations3
ADVRT 334Advertising Creativity3
ADVRT 434Advertising Campaigns3
JL MC 201Reporting and Writing for the Mass Media3
JL MC 220Principles of Public Relations3
JL MC 305Publicity Methods3
JL MC 310Fundamentals of Photojournalism3
JL MC 321Public Relations Writing3
JL MC 341Contemporary Magazine Publishing3
JL MC 342Visual Principles for Mass Communicators3

 

Communications and English:
COMST 214Professional Communication3
COMST 218Conflict Management3
COMST 310Intercultural Communication3
COMST 314Organizational Communication3
COMST 317Small Group Communication3
ENGL 302Business Communication3
ENGL 303Free-Lance Writing for Popular Magazines3
ENGL 309Report and Proposal Writing3
ENGL 313Rhetorical Website Design3
ENGL 314Technical Communication3
SP CM 212Fundamentals of Public Speaking3

 

Humanities and Social Sciences:
any Anthropology
any Art Graphic Design
any Art History
any History
ECON 102Principles of Macroeconomics3
ECON 355International Trade and Finance3
INTST 235Introduction to International Studies3
PSYCH 450Industrial Psychology3
SOC 380Sociology of Work3
Two semester sequence of any foreign language
Electives

Select courses to broaden or complement the options (see adviser).

123 Total credits

* If Merchandising primary option, may need to select another course from approved list.

Curriculum in Event Management

Administered by the Apparel, Educational Studies and Hospitality Management Department.

Leading to the degree bachelor of science.

Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area.

A minor in event management is available; see requirements under Apparel, Educational Studies, and Hospitality Courses and Programs.

Cr. Degree Requirements

Communications Skills
ENGL 150Critical Thinking and Communication3
ENGL 250Written, Oral, Visual, and Electronic Composition3
LIB 160Library Instruction0.5
One of the following3
Introduction to Interpersonal Communication
Professional Communication
Fundamentals of Public Speaking
Natural Sciences and Mathematical Disciplines10
Mathematics (see approved list)3
Natural Sciences (see approved list)3
STAT 101Principles of Statistics4
Total Credits29.5

 

Social sciences
ECON 101Principles of Microeconomics3
6 credits from the following6
Dress and Diversity in Society
Individual and Family Life Development
Principles of Macroeconomics
Introduction to Psychology
Developmental Psychology
Rural Institutions and Organizations
Introduction to Sociology
Total Credits9
Humanities
3 credits from the following3
Aesthetics of Consumer Experience
Museum Studies
History of European and North American Dress
History of Twentieth Century Fashion
Cultural Perspectives of Dress
Human Sciences (see approved list)6-8
Total Credits9-11

 

Professional courses
32-35 credits from the following32-35
Financial Accounting
Professional Development for AESHM
Public Relations and Event Management
Principles of Management in Human Sciences
Seminar on Careers and Internships
Hospitality and Apparel Marketing Strategies
Conference and Meeting Planning
Seminar on Current Issues
Human Resource Management
Special Events Coordination
Supervised Professional Internship
Entrepreneurship in Human Sciences
3 credits from:3
Legal Environment of Business
or HRI 315 Hospitality Law
30 credits from the following30
Advertising Principles
Research and Strategic Planning for Advertising and Public Relations
Merchandising
Brand Management and Promotions
Community Leadership: Examination of Social Issues
Fundamentals of Food Preparation
Introduction to the Hospitality Industry
Private Club Operations
Hospitality Operations Cost Controls
Quantity Food Production Management
Quantity Food Production and Service Management Experience
Introduction to Wine, Beer, and Spirits
Fine Dining Management
Principles of Public Relations
Publicity Methods
Management of Organizations
Business and Professional Speaking
Total Credits65-68

  

General Electives

Curriculum in Family and Consumer Sciences Education and Studies

Administered by Apparel, Educational Studies and Hospitality Management. Leading to the degree bachelor of science.

Total credits required: 124

This curriculum provides a broad-based program of study focusing on preparation for professional careers related to education or community leadership. Courses are required in general education and the College core. Students select one program option.

There are three choices for this curriculum.

Option 1, teacher licensure, Option 2, communications, or Option 3, professional studies. In all options, students are prepared with a broad based understanding of family and consumer sciences.

Option 1, teacher licensure, is designed for students seeking careers as family and consumer sciences educators in a variety of settings such as middle, junior, and senior high schools. With additional credits students may also be approved to teach in specific occupational areas: child care, fashion merchandising, and foodservice. Further information about licensure programs appears under Teacher Education.

Option 2, communications, is designed for students seeking careers emphasizing communication with diverse populations in extension, business, community agencies, community colleges, and youth and adult education programs in a global community.

Option 3, professional studies, is designed to provide students with the opportunity to pursue an individualized program which is planned with their academic advisers. Opportunities to participate in study abroad, internships, and field study build a solid base for work in a global community. Careers include working with diverse population in extension, business, community agencies, community colleges, and youth and adult education programs.

A minor in Educational Services in Family and Consumer Sciences is available; see requirements under Family and Consumer Sciences Education and Studies, Courses and Programs.

Cr. Degree Requirements

Communications and library
ENGL 150Critical Thinking and Communication3
ENGL 250Written, Oral, Visual, and Electronic Composition3
One of the following3
Introduction to Interpersonal Communication
Professional Communication
Conflict Management
Fundamentals of Public Speaking
Business and Professional Speaking
LIB 160Library Instruction0.5
Total Credits9.5
Natural sciences and mathematical disciplines

3 BIOL 101 Introductory Biology or BIOL 155 Human Biology

3-4 Select a course from the mathematical disciplines (Teacher licensure option must select a Math or Stat course and communications option must select STAT 101 Principles of Statistics or STAT 104 Introduction to Statistics)

3 Select additional course in natural science. (Both teacher licensure option and communications option must complete high school chemistry or its equivalent. Teacher licensure must have a physical science course)

Social sciences
ECON 101Principles of Microeconomics3
One of the following3
World Food Issues: Past and Present
Rural Institutions and Organizations
Introduction to Sociology
PSYCH 230Developmental Psychology3
Total Credits9
Humanities

9 Courses from approved list (Teacher licensure must complete 3 cr. of American history or American government)

Family and Consumer Sciences Education and Studies core
AESHM 111Professional Development for AESHM3
AESHM 379Community Leadership: Examination of Social Issues3
FCEDS 206Professional Roles in Family and Consumer Sciences1
H S 215Drug Education3
HD FS 183Personal Finance in Early Adulthood1
HD FS 239Housing and Consumer Issues3
HD FS 276Human Sexuality3
HD FS 283Personal and Family Finance3
Total Credits20

 

Option 1: Teacher Licensure

Additional Professional Courses68
FCEDS 306Educational Principles for Family and Consumer Sciences4
FCEDS 318Occupational, Career and Technical Programs3
FCEDS 413Curriculum Planning for Family and Consumer Sciences and Family Life Education4
Eight credits of the following:8
Vocational family and consumer sciences. Cr. 8.
Eight credits of the following:8
Family and consumer sciences. Cr. 3 to 8.
FS HN 104Introduction to Professional Skills in Culinary Science1
FS HN 111Fundamentals of Food Preparation2
FS HN 115Food Preparation Laboratory1
FS HN 167Introduction to Human Nutrition3
One of the following3
Housing Finance and Policy
Parenting and Family Diversity Issues
Children, Families, and Public Policy
Advanced Personal and Family Finance
HD FS 224Development in Young Children: Birth through Age 83
HD FS 226Development and Guidance in Middle Childhood3
or HD FS 227 Adolescent Development
T C 120Apparel Construction Techniques3
T C 204Textile Science4
C I 202Digital Learning in the 7-12 Classroom3
C I 204Social Foundations of American Education3
C I 219Orientation to Teacher Education for Mathematics, Science and History/Social Sciences Majors1
Take the following course for 1 or 2 credits:1-2
Teacher Aide. Cr. 1 or 2
C I 333Educational Psychology3
C I 406Multicultural Foundations of School and Society: Introduction3
C I 426Principles of Secondary Education3
SP ED 401Teaching Secondary Students with Exceptionalities in General Education3
Total Credits138-139

125 Total Credits

Option 2: Communications

Additional Professional Courses67
FCEDS 306Educational Principles for Family and Consumer Sciences4
FS HN 167Introduction to Human Nutrition3
JL MC 305Publicity Methods3
HD FS 218Professional Orientation and Service Learning2
HD FS 240Literature for Children3
HD FS 269Research in Human Development and Family Studies3
HD FS 349Parenting and Family Diversity Issues3
HD FS 367Abuse and Illness in Families3
HD FS 395Children, Families, and Public Policy3
HD FS 449Linking Families and Communities3
AESHM 470Supervised Professional Internship3-6
HD FS 445Administration of Programs for Children3
or HD FS 486 Administration of Human Service Programs
AESHM 287Principles of Management in Human Sciences3
ENGL 302Business Communication3
ENGL 314Technical Communication3
6 credits from the following
Principles of Public Relations
Contemporary Magazine Publishing
Media Ethics, Freedom, Responsibility
World Communication Systems
Ethnicity, Gender, Class and the Media
Introduction to Visual Culture Studies
JL MC 342Visual Principles for Mass Communicators3
JL MC 342LLaboratory in Basic Visual Principles3
Electives5
Total Credits123-126

124 Total Credits

Option 3: Professional Studies

Additional Professional Courses67
HD FS 218Professional Orientation and Service Learning2
HD FS 269Research in Human Development and Family Studies3
HD FS 349Parenting and Family Diversity Issues3
HD FS 367Abuse and Illness in Families3
HD FS 395Children, Families, and Public Policy3
HD FS 445Administration of Programs for Children3
or HD FS 486 Administration of Human Service Programs
One of the following3
Housing Finance and Policy
Advanced Personal and Family Finance
Families in the Economy
AESHM 474Entrepreneurship in Human Sciences3
or MGMT 310 Entrepreneurship and Innovation
FS HN 167Introduction to Human Nutrition3
One of the following3
Aesthetics
Aesthetics of Consumer Experience
Cultural Perspectives of Dress
Two of the following
Business Communication
Technical Communication
Publicity Methods
Introduction to Visual Culture Studies
Linking Families and Communities
AESHM 470Supervised Professional Internship3-6
College of Human Sciences (at least 6 cresits shoub e 300 level or above)12
Natural Sciences, Social Sciences, Huanities, Art and Design6
Electives6
Total Credits123-126

124 Total Credits

Occupational teaching areas available:

Child care:

HD FS 224Development in Young Children: Birth through Age 83
HD FS 340Assessment and Curricula: Ages Birth through 2 Years4
HD FS 343Assessment and Programming: Ages 3 through 6 Years4
HD FS 445Administration of Programs for Children3

 

Fashion merchandising:

T C 131Overview of the Fashion Industry3
T C 165Dress and Diversity in Society3
AESHM 275Merchandising3
AESHM 377Brand Management and Promotions3
T C 376Merchandise Planning and Control4
COM S 103Computer Applications4

 

Foodservice:

BIOL 101Introductory Biology3
MICRO 201Introduction to Microbiology2
or HRI 233 Hospitality Sanitation and Safety
HRI 333Hospitality Operations Cost Controls3
HRI 380Quantity Food Production Management3
HRI 380LQuantity Food Production and Service Management Experience2
AESHM 438Human Resource Management3

 

Courses primarily for undergraduate students

AESHM 111. Professional Development for AESHM.

(2-2) Cr. 3. F.S.
Career exploration, presentation and professional skills, teamwork and leadership, creativity, critical thinking, technology, and service learning components. Orientation to policies and procedures of university, college, department, and program. Some WWW lectures.

AESHM 170. Supervised Work Experience I.

Cr. 1. Repeatable, maximum of 2 times. F.S.SS. Prereq: Permission by application; freshman classification
Supervised work experience with a cooperating firm or organization. Offered on a satisfactory-fail basis only. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

D. Hospitality
F. Event Management
N. Apparel
P. ISU Dining

AESHM 270. Supervised Work Experience II.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.SS. Prereq: Minimum 2.0 GPA; permission by application; sophomore classification
Supervised work experience with a cooperating firm or organization. Offered on a satisfactory-fail basis only. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

D. Hospitality: prereq 6 credits in AESHM or HRI
F. Event Management: prereq 6 credits in AESHM, HRI, or TC
N. Apparel: prereq 6 credits in AESHM or TC
P. ISU Dining: prereq 6 credits in AESHM or HRI

AESHM 271. Public Relations and Event Management.

(2-2) Cr. 1-3. Repeatable, maximum of 7 credits. F.S.SS. Prereq: Application and instructor permission required for spring enrollment, form available from the AESHM Department office
Overview of the public relations and event management industries. Techniques and procedures required for producing successful and sutainable events. Course must be taken for 3 credits first time, can be repeated for 1-3 credits.

AESHM 275. Merchandising.

(3-0) Cr. 3. F.S. Prereq: 3 credits in Math
Principles of merchandising as applied to retailing, service, hospitality, and manufacturing. Study of the planning, development, and presentation of apparel- and hospitality-related products, services, and experiences. Industry and market research, planning of new offerings, and development of promotional and competitive strategies.

AESHM 280. Orientation to U.S. Field Study.

Cr. 1. Repeatable, maximum of 2 times. F.S.
Orientation to the field study location during the semester preceding the trip.

AESHM 281. Orientation to International Field Study.

Cr. 1. Repeatable, maximum of 2 times. F.S.
Orientation to the field study location during the semester preceding the trip.

AESHM 287. Principles of Management in Human Sciences.

(3-0) Cr. 3. F.S.
Introduction to management concepts and principles with application to human sciences organizations. Includes service quality management, professionalism, and social responsibility.

AESHM 311. Seminar on Careers and Internships.

(1-0) Cr. 1. F.S. Prereq: Sophomore classification. Good academic standing
Internship and career planning, professional expectations and responsibilities. Resume development, cover letters, portfolio planning, interviewing techniques, and business etiquette.

AESHM 340. Hospitality and Apparel Marketing Strategies.

(3-0) Cr. 3. F. Prereq: ECON 101
Application of marketing principles to the hospitality and apparel industries. Emphasis on the role of marketing in an organization's overall strategic planning. Development and evaluation techniques available to hospitality, apparel, and other businesses, including advertising, sales promotion, packaging, and public relations.

AESHM 342. Aesthetics of Consumer Experience.

(3-0) Cr. 3. F.S.
Design principles, aesthetic concepts, and research applied to the assessment and development of multi-sensory consumer environments. Influence of individual differences and cultural patterns on aesthetic preferences.

Meets U.S. Diversity Requirement

AESHM 371. Conference and Meeting Planning.

(2-2) Cr. 1-3. Repeatable, maximum of 2 times. F. Prereq: AESHM 271
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development. Course must be taken for 3 credits first time, can be repeated for 1-3 credits.

AESHM 377. Brand Management and Promotions.

(3-0) Cr. 3. F.S. Prereq: TC 245; AESHM 340 or MKT 340
Principles of brand development and management; focus on experiential marketing, promotions, visual merchandising components, design/layout of retail spaces using Visual Retailing software.

AESHM 379. Community Leadership: Examination of Social Issues.

(3-0) Cr. 3. F.
Study of family and community social issues from diverse perspectives. Application of critical thinking and reflection to issues with a focus on leadership within the community.

Meets U.S. Diversity Requirement

AESHM 380. U.S. Field Study.

(Dual-listed with 580). Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS. Prereq: 9 credits in AESHM, FCEdS, HRI, and/or TC; junior classification; minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

AESHM 381. International Field Study.

(Dual-listed with 581). Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS. Prereq: 9 credits in AESHM, FCEdS, HRI, and/or TC; junior classification; minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.

AESHM 398. Cooperative Education.

Cr. R. Repeatable. F.S.SS. Prereq: Permission of department chair; junior classification
Required of all cooperative education students. Students must register for this course prior to commencing each work period.

AESHM 411. Seminar on Current Issues.

Cr. 1-3. Repeatable, maximum of 2 times.
Trends, issues, and scholarship in apparel, educational studies, and hospitality management.

AESHM 421. Developing Global Leadership: Maximizing Human Potential.

(3-0) Cr. 3. S.
Development of leadership in a global environment. Focus on global concerns that impact on the well-being of individuals, families, and communities. Strategies for working with individuals, families and communities in other countries and cultures. Taking local action on global issues. Participation in a service activity.

Meets International Perspectives Requirement.

AESHM 438. Human Resource Management.

(3-0) Cr. 3. S. Prereq: AESHM 270, 275 or 287; junior classification
Principles and practices of human resource management relevant to human science-related organizations. Emphasis on the entry-level manager's role.

AESHM 470. Supervised Professional Internship.

Cr. 3-6. Repeatable. F.S.SS. Prereq: 311 and minimum 2.0 GPA; permission by application; junior or senior classification
Supervised work experience with a cooperating firm or organization. No more than 12 credits from AESHM 170, 270, and 470 may be applied toward graduation.

A. Food and Beverage: prereq: HRI 380, 380L
B. Lodging: prereq: HRI 352
C. Club Management: prereq HRI 289
D. Hospitality: prereq 9 credits in HRI
F. Event Management: prereq AESHM 271
I. Textile and Apparel Design: prereq TC 210, 225, 231, 245, 278 (recommended)
J. Merchandising: prereq 275
K. Product Development: prereq TC 231, 245
M. Museums: prereq: TC 257
N. Apparel: prereq 9 credits in TC
P. ISU Dining: prereq 9 credits in AESHM or HRI

AESHM 471. Special Events Coordination.

(2-2) Cr. 1-3. Repeatable, maximum of 2 times. F.S. Prereq: 371; Application and instructor permission required for spring enrollment; form available from the AESHM Department office
Advanced application of public relations and event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Course must be taken for 3 credits first time, can be repeated for 1-3 credits

AESHM 474. Entrepreneurship in Human Sciences.

(Dual-listed with 574). (3-0) Cr. 3. S. Prereq: junior or senior status
Comprehensive approach to entrepreneurship including concepts of innovation, creativity, opportunity assessment, and business planning. Focus on human sciences-related businesses: retail, service, hospitality, family, home-based, rural, women and minority-owned businesses. Interaction with entrepreneurs, market research, feasibility analysis, business proposals, and business/.community outreach and consulting.

AESHM 477. Multi-channel Retailing.

(3-0) Cr. 3. F. Prereq: 3 credits in marketing or AESHM 275 or 287
A customer-centric view of marketing with a focus on the retailer-customer relationship and online strategies. Integration of key characteristics of online and offline marketing including store formats, e-commerce, catalog, TV, mobile, and direct sales.

AESHM 498. Cooperative Education.

Cr. R. Repeatable. F.S.SS. Prereq: Permission of department chair; senior classification
Required of all cooperative education students. Students must register for this course prior to commencing each work period.

 

Courses primarily for graduate students, open to qualified undergraduate students

AESHM 510. Research Methods in Apparel and Hospitality.

Cr. 3. SS. Prereq: Graduate standing in the Department
Overview of research methods. Methods for collecting and analyzing quantitative and qualitative data. Development of research plan.

AESHM 511. Seminar.

Cr. 1-3. Repeatable, maximum of 6 times. Prereq: 6 graduate credits in AESHM, HRI, or TC. Permission of instructor
Discussion of scholarship and current issues. Topics vary.

AESHM 545. Consumer Aesthetics and Retail Branding.

(3-0) Cr. 3. Alt. S., offered 2012. Prereq: One course in design elements and principles, psychology, consumer behavior, or marketing
Examination of hedonic nature of consumer experience and its application to experiential design and branding of retail/hospitality establishments. Emphasis on consumer behavior, design, environmental psychology, and marketing literature.

AESHM 570. Practicum.

Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS. Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience related to career objective. Proposal must be approved semester before placement.

A. Apparel Merchandising and Design
B. Hospitality Management

AESHM 574. Entrepreneurship in Human Sciences.

(Dual-listed with 474). (3-0) Cr. 3. S. Prereq: One course in marketing or permission of instructor
Comprehensive approach to entrepreneurship including concepts of innovation, creativity, opportunity assessment, and business planning. Focus on human sciences-related businesses: retail, service, hospitality, family, home-based, rural, women and minority-owned businesses. Interaction with entrepreneurs, market research, feasibility analysis, business proposals, and business/community outreach and consulting.

AESHM 577. E-Commerce for Apparel and Hospitality Companies.

(3-0) Cr. 3. Alt. SS., offered 2013. Prereq: Course in marketing or permission of instructor
Analysis of technology and consumer trends, industry practices, and marketing strategies for e-commerce. Evaluation and development of apparel or hospitality company websites. Theory application to the development of multi-channel business strategies.

AESHM 580. U.S. Field Study.

(Dual-listed with 380). Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS. Prereq: Prereq: 9 credits in AESHM, FCEdS, HRI, and/or TC, graduate classification, minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required.

AESHM 581. International Field Study.

(Dual-listed with 381). Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS. Prereq: 9 credits in AESHM, FCEdS, HRI, and/or TC, graduate classification. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required.

 

Courses for graduate students

AESHM 611. Seminar.

Cr. 1-3. Repeatable. Prereq: 6 graduate credits in AESHM, HRI, or TC. Permission of instructor
Discussion of scholarship and current issues. Topics vary.

AESHM 670. Teaching Practicum.

Cr. 1-3. Repeatable. F.S.SS. Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience in the university classroom. Proposal must be approved semester before placement.

A. Apparel Merchandising and Design
B. Hospitality Management