Event Management
Administered by the Department of Apparel, Educational Studies, and Hospitality Management
The program offers study for the degree of bachelor of science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning; special event management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning such departmental events as the annual fashion show, Textiles and Clothing Museum exhibit openings, VEISHEA Cherry Pie Project, and the HRIM program’s fundraising dinner, as well as other campus and community events.
Graduates from this program are prepared for careers in event planning (political events, celebrations, education, promotions, commemorations, trade shows, and conventions) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.
The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.
| AESHM 271 | Public Relations and Event Management | 1-3 |
| AESHM 371 | Conference and Meeting Planning | 1-3 |
| AESHM 471 | Special Events Coordination | 1-3 |
| And six credits of the following: | 6 | |
| Principles of Management in Human Sciences | ||
| Seminar on Careers and Internships | ||
| Hospitality and Apparel Marketing Strategies | ||
| Aesthetics of Consumer Experience | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| Total Credits | 9-15 | |
Communication Proficiency Requirement: Grade of C or better in ENGL 150 Critical Thinking and Communication and ENGL 250 Written, Oral, Visual, and Electronic Composition.
For courses of interest, see the listings for Apparel, Educational Studies, and Hospitality Management; Family and Consumer Sciences Education and Studies; Hotel, Restaurant, and Institution Management; and Textiles and Clothing.