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2015-2016 Catalog


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The Advertising Major

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media.

To receive a bachelor of arts degree in advertising, a student must earn at least 120 credits. A minimum of 72 credits must come from courses other than ADVRT, P R or JL MC. At least 50 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level courses or above. Advertising majors are required to take:

MKT 340Principles of Marketing3
SP CM 212Fundamentals of Public Speaking3
STAT 101Principles of Statistics (or another approved statistics course)4

The degree requirements allow for a minimum of 34 credits and a maximum of 48 credits to be taken in ADVRT, JL MC, or P R. These include:

JL MC 101Mass Media and Society3
JL MC 110Orientation to Journalism and Communication1
JL MC 201Reporting and Writing for the Mass Media (C+ or better)3
ADVRT 230Advertising Principles3
ADVRT 301Research and Strategic Planning for Advertising and Public Relations3
ADVRT 334Advertising Creativity (C+ or better in ADVRT 334 or ADVRT 336)3
or ADVRT 336 Advertising Account Management
ADVRT 434Advertising Campaigns3
or ADVRT 436 Advertising Portfolio Practicum
JL MC 460Law of Mass Communication3
ADVRT 499Professional Media Internship3

Additional recommended courses and requirements for the advertising major are available from the Greenlee School.

Students taking one major at the school may not seek a second major or minor in the school. All students are required to take a second major or minor outside the school as an area of expertise. A Designated Area of Concentration (DAC) outside the school may be used in place of a minor or second major with faculty approval.


The Greenlee School offers a minor in advertising and a minor in journalism and mass communication.

For a minor in advertising or journalism and mass communication, students complete 15 credits, including JL MC 101. The other 12 credits, at least 9 of which must be from Iowa State University, are selected from course offerings in the advertising and journalism and mass communication majors, including:

6 credits from the following:6
Advertising Principles
Research and Strategic Planning for Advertising and Public Relations
Advertising Media Planning
Principles of Public Relations
Research and Strategic Planning for Advertising and Public Relations
Publicity Methods
Contemporary Magazine Publishing
Visual Principles for Mass Communicators
6 credits from the following:6
Mass Communication Theory
Media Management
Electronic Media Technology and Public Policy
Critical Analysis and History of the Moving Image
History of American Journalism
Media Ethics, Freedom, Responsibility
Journalism and Literature
Communication Technology and Social Change
World Communication Systems
Ethnicity, Gender, Class and the Media
Special Topics in Communication
Special Topics in Communication

Journalism and mass communication or public relations majors may not minor in advertising, and advertising and public relations majors may not minor in journalism and mass communication.


Courses primarily for undergraduates:

ADVRT 230. Advertising Principles.

(3-0) Cr. 3. F.S.
Historical, social, economic and legal aspects of advertising. Evaluations of advertising research, media, strategy and appeals. Study of the creation of advertising.

ADVRT 301. Research and Strategic Planning for Advertising and Public Relations.

(Cross-listed with P R). (3-0) Cr. 3. F.S. Prereq: ADVRT 230 or P R 220; Sophomore classification
The use of primary and secondary research for situations, organizations and the public. Formation and development of strategic plans for public relations and advertising students.

ADVRT 334. Advertising Creativity.

(2-2) Cr. 3. Prereq: Minimum of C+ in JL MC 201; ADVRT 301/P R 301
Development and execution of creative advertising materials. Copywriting, art direction and computer applications. Creative strategy development, execution and evaluation.

ADVRT 335. Advertising Media Planning.

(3-0) Cr. 3. F.S. Prereq: ADVRT/P R 301
Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying and media audience databases.

ADVRT 336. Advertising Account Management.

(3-0) Cr. 3. F.S. Prereq: Minimum of C+ in JL MC 201; ADVRT/P R 301
Fundamentals of account management with emphasis on leadership, sales techniques, relationship building, presentation skills, and strategic thinking. Includes aspects of agency communications, team building, client management, evaluating creative concepts and media plans, and developing strategic proposals and campaign recommendations.

ADVRT 390. Professional Skills Development.

(Cross-listed with JL MC, P R). Cr. 1-3. Repeatable, maximum of 6 credits. F.S. Prereq: Minimum of C+ in JL MC 201; other vary by topic. Instructor permission for non-majors.
Check with Greenlee School for course availability.

ADVRT 434. Advertising Campaigns.

(3-0) Cr. 3. F.S. Prereq: Minimum of C+ in ADVRT 334 or ADVRT 336, and major status
Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy and creative execution.

ADVRT 435. Advertising Competition.

Cr. 1-3. Repeatable, maximum of 3 credits. Alt. S., offered irregularly. Prereq: Permission of instructor, Junior/senior standing strongly recommended
Preparation of materials for regional and national competitions.

ADVRT 436. Advertising Portfolio Practicum.

(2-2) Cr. 3. S. Prereq: Minimum of C+ in ADVRT 334, non-majors with instructor permission
Advanced advertising writing and design. Emphasis on creative strategy, problem solving and execution of creative materials in print, broadcast and online media for a variety of clients.

ADVRT 497. Special Topics in Communication.

(Cross-listed with JL MC, P R). Cr. 1-3. Repeatable, maximum of 6 credits. F.S.
Seminars or one-time classes on topics of relevance to students in communication.

ADVRT 499. Professional Media Internship.

Cr. 1-3. Repeatable, maximum of 6 credits. F.S.SS. Prereq: JL MC majors: minimum of C+ in JL MC 202 or JL MC 206 or P R 321; ADVRT majors: minimum of C+ in JL MC 201 and ADVRT 301; P R majors: minimum of C+ in P R 321. All students, junior classification, formal faculty adviser approval.
Required of all Greenlee School majors. A 400-hour (for 3 credits) internship in the student's journalism and mass communication or advertising or public relations specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only.