Apparel, Events, and Hospitality Management Department

This is an archived copy of the 2018-2019 catalog. To access the most recent version of the catalog, please visit http://catalog.iastate.edu.

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The Apparel, Events, and Hospitality Management department offers courses that provide opportunities for students to learn about interdisciplinary areas including aesthetics, leadership, entrepreneurship, and multi-channel retailing at both undergraduate and graduate levels. AESHM courses serve to complement the student's major area of study whether it be Apparel, Merchandising, and Design; Event Management; Hospitality Management; agriculture, business, design education, engineering, liberal arts and sciences or minor areas of study including entrepreneurial studies, design studies, or international studies.

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

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Courses

Courses primarily for undergraduates:

(1-0) Cr. 1. F.S.

Prereq: Concurrent enrollment with AESHM 113
Orientation policies and procedures of university and college. Guest speakers representing the university. Some online lectures.

(1-0) Cr. 1. F.S.


Career exploration, presentation and professional skills, teamwork and leadership, creativity, critical thinking, technology, and service learning components. Orientation to policies and procedures of college, department, and program.

(1-0) Cr. 1. F.S.


EVENT and HSP M career exploration, presentation and professional skills, teamwork and leadership, creativity, critical thinking, technology, and service learning components for first year students. Orientation to policies and procedures of CHS college; AESHM department; and Event Management and Hospitality Management programs. Field Trip.

(1-0) Cr. 1. F.S.


AMD career exploration, presentation and professional skills, teamwork and leadership, creativity, critical thinking, technology, and service learning components for first year students. Orientation to policies and procedures of CHS college, AESHM department, and AMD program.

Cr. 1. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Adviser permission required; freshman classification or permission
Supervised work experience with a cooperating firm or organization. Offered on a satisfactory-fail basis only. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

Cr. 1. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Adviser permission required
Supervised work experience with a cooperating firm or organization. Offered on a satisfactory-fail basis only. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

Cr. 1. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Adviser permission required
Supervised work experience with a cooperating firm or organization. Offered on a satisfactory-fail basis only. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

Cr. 1. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Adviser permission required; freshman classification
Supervised work experience with a cooperating firm or organization. Offered on a satisfactory-fail basis only. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

(2-0) Cr. 2. S.


Using an online delivery method, students will learn basic mathematical concepts, calculations and formulas commonly used in the apparel and hospitality industries. Emphasis on problem solving, critical/creative thinking, and mathematical interpretation of calculations and formulas used within the apparel and hospitality industries.

(2-0) Cr. 2. S.


Using an online delivery method, students will learn basic mathematical concepts, calculations and formulas commonly used in the apparel and hospitality industries. Emphasis on problem solving, critical/creative thinking, and mathematical interpretation of calculations and formulas used within the hospitality industries.

(2-0) Cr. 2. S.


Using an online delivery method, students will learn basic mathematical concepts, calculations and formulas commonly used in the apparel and hospitality industries. Emphasis on problem solving, critical/creative thinking, and mathematical interpretation of calculations and formulas used within the apparel industries.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.

Prereq: Permission of instructor
Study of and tours of regional areas of interest to A M D, HSP M, or EVENT majors. Trip to regional location under supervision of faculty member. Locations vary; 2- to 3-day trip. Journal entries and final report/analysis are required. Cost associated with trip.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.

Prereq: Permission of instructor
Study of and tours of regional areas of interest to majors in the HSP M and EVENT majors. Trip to regional location under supervision of faculty member. Locations vary, 2- to 3-day trip. Journal entries and final report/analysis are required. Cost associated with trip.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.

Prereq: Permission of instructor
Study of and tours of regional areas of interest to A M D majors. Trip to regional location under supervision of faculty member. Locations vary; 2- to 3-day trip. Journal entries and final report/analysis are required. Cost associated with trip.

(3-0) Cr. 3. S.


Introduction to leadership behaviors. Development and utilization of leadership behaviors to positively impact school life, community life, and work life.

(3-0) Cr. 3. S.


Learn to use creativity strategies to solve everyday problems related to personal and professional lives. Application of creative thinking techniques to view things from different perspectives; identify unique opportunities; and generate and evaluate original ideas.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Minimum 2.0 GPA; Adviser permission required; sophomore classification
Supervised work experience with a cooperating firm or organization. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Minimum 2.0 GPA; Adviser permission required; sophomore classification; 6 cr in AESHM or HSP M, credits in AESHM 170
Supervised work experience with a cooperating firm or organization. No more than 12 credits total from AESHM 170, AESHM 270, and 470 may be applied toward graduation.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Minimum 2.0 GPA; Adviser permission required; 6 cr in AESHM, HSP M, or EVENT; employer location should be different than employer location used for AESHM 170 and 470.
Supervised work experience with a cooperating firm or organization. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

Cr. 1-2. Repeatable, maximum of 2 times. F.S.SS.

Prereq: Minimum 2.0 GPA; Adviser permission required. Sophomore AMD classification
Supervised work experience with a cooperating firm or organization. No more than 12 credits total from AESHM 170, 270, and 470 may be applied toward graduation.

(2-2) Cr. 1-3. Repeatable, maximum of 4 credits. F.S.

Prereq: Application and instructor permission, application form available from the AESHM Department office
Planning and production of fashion show including developing budgets, public relations, advertising, fund-raising, choreography, staging, lighting, and food. Promotion of fashion show and similar events. Maximum of 4 credits can be applied to graduation

Cr. R. Repeatable, maximum of 2 times. F.S.


Orientation to the field study location during the semester preceding the trip.

Cr. 1. Repeatable, maximum of 2 times. F.S.


Orientation to the field study location during the semester preceding the trip.

(3-0) Cr. 3. F.S.


Introduction to management concepts and principles with application to human sciences-related businesses and organizations. Includes service quality management, professionalism, and social responsibility.

(1-0) Cr. 1. F.S.

Prereq: AESHM 113; Sophomore classification. Good academic standing
Internship and career planning, professional expectations and responsibilities. Résumé development, cover letters, interviewing techniques, and business etiquette.

(1-0) Cr. 1. F.S.

Prereq: AESHM 113E; Sophomore classification.
Internship and career planning, professional expectations and responsibilities. Résumé development, business letters/professional correspondence, interviewing techniques, and business etiquette.

(1-0) Cr. 1. F.S.

Prereq: AESHM 113N; Sophomore classification.
Internship and career planning, professional expectations and responsibilities. Résumé development, cover letters, interviewing techniques, and business etiquette.

(3-0) Cr. 3. F.S.

Prereq: ECON 101
Application of marketing principles to the hospitality-, events-, and apparel-related industries. Emphasis on the role of marketing in an organization's overall strategic planning. Development and evaluation techniques available to hospitality, events, apparel, and related businesses, including advertising, sales promotion, packaging, and public relations.

(3-0) Cr. 3. F.S.

Prereq: Sophomore classification
Design principles, aesthetic concepts, and research applied to consumer experiences, with an emphasis on hospitality and retail environments and events. Influence of individual differences and cultural patterns on aesthetic preferences.
Meets U.S. Diversity Requirement

(Dual-listed with AESHM 580). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in A M D, AESHM, EVENT, and/or HSP M; sophomore classification; minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 580D). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in AESHM or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 280 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Hospitality Management program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 580F). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in EVENT, AESHM, or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 280 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the majors in the Event Management program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 580N). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in A M D or AESHM; sophomore classification; minimum 2.0 GPA; AESHM 280 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Apparel, Merchandising, and Design program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 581). Cr. 1-3. Repeatable. F.S.SS.

Prereq: 9 credits in A M D, AESHM, EVENT, and/or HSP M; sophomore classification; minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

(Dual-listed with AESHM 581D). Cr. 1-3. Repeatable. F.S.SS.

Prereq: 9 credits in AESHM and/or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 281 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Hospitality Management program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

(Dual-listed with AESHM 581F). Cr. 1-3. Repeatable. F.S.SS.

Prereq: 9 credits in AESHM, EVENT, and/or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 281 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Event Management major. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

(Dual-listed with AESHM 581N). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in A M D and/or AESHM; sophomore classification; minimum 2.0 GPA; AESHM 281 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Apparel, Merchandising, and Design major. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

Cr. R. Repeatable. F.S.SS.

Prereq: Permission of adviser; junior classification
Required of all cooperative education students seeking full-time status. Students register for this course prior to commencing each work period.

Cr. 1. F.S.

Prereq: Permission of instructor.
Trends, issues, research, and scholarship in apparel, events, and hospitality management.

Cr. 1. F.S.

Prereq: senior classification in AESHM.
Trends, issues, research, and scholarship in events and hospitality management.

(1-0) Cr. 1. Repeatable, maximum of 2 times. F.S.

Prereq: AESHM 470N
Trends, issues, research, and scholarship in apparel.

(3-0) Cr. 3. S.


Development of leadership in a global environment. Focus on global concerns that impact on the well-being of individuals, families, and communities. Strategies for working with individuals, families and communities in other countries and cultures. Taking local action on global issues. Participation in a service activity.
Meets International Perspectives Requirement.

(3-0) Cr. 3. F.S.

Prereq: AESHM 270, AESHM 275 or AESHM 287; junior classification
Principles and practices of human resource management relevant to human science-related organizations. Emphasis on the entry-level manager's role.

Cr. 3-6. Repeatable. F.S.SS.


Supervised work experience with a cooperating firm or organization.

Cr. 3-6. Repeatable. F.S.SS.

Prereq: AESHM 311, EVENT 271; employer/location should be different than employer/location used for AESHM 170 and 270
Supervised work experience with a cooperating firm or organization. No more than 12 credits from AESHM 170, 270, and 470 may be applied toward graduation.

Cr. 3-6. Repeatable. F.S.SS.

Prereq: AESHM 311, 9 credits in A M D, and minimum 2.0 GPA; permission by application; junior or senior classification; employer/location should be different than employer/location for AESHM 170 and 270
Supervised work experience with a cooperating firm or organization. No more than 12 credits from AESHM 170, 270, and 470 may be applied toward graduation.

(2-2) Cr. 2-3. Repeatable, maximum of 5 credits. F.S.

Prereq: Permission of instructor
Provide leadership and communicate direction for planning and production of fashion show, including developing budgets, publicity, advertising, fundraising, choreography, staging, lighting, and food. Maximum of 5 credits can be applied to graduation

(3-0) Cr. 3. F.S.

Prereq: A M D 275 or AESHM 287 or ACCT 284 or 3 cr in MKT or permission of instructor
Comprehensive approach to entrepreneurship including concepts of innovation, creativity, opportunity assessment, and business planning. Focus on human sciences-related businesses: retail, service, hospitality, event, food-related, family-owned, rural, and community businesses. Interaction with entrepreneurs, market research, feasibility analysis, business proposals, and business/community outreach and consulting.

Cr. R. Repeatable. F.S.SS.

Prereq: Permission of adviser; senior or graduate classification
Required of cooperative education students. Students must register for this course prior to commencing each work period.

Courses primarily for graduate students, open to qualified undergraduates:

Cr. 3. Alt. S., offered odd-numbered years.Alt. SS., offered odd-numbered years.

Prereq: STAT 401 or equivalent; Graduate standing in the Department; Permission of instructor
Overview of quantitative research methods in apparel and hospitality fields. Topics include types of quantitative research design, sampling design, measurement, validity issues, power and precision analysis, methods of data gathering and analysis techniques, and interpretation of statistical results. Use of statistical packages. Development of research plan.

Cr. 1-3. Repeatable, maximum of 6 times.

Prereq: 6 graduate credits in A M D, AESHM, or HSP M. Permission of instructor
Discussion of scholarship and current issues. Topics vary.

Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS.

Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience related to career objective. Proposal must be approved semester before placement.

Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS.

Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience related to career objective. Proposal must be approved semester before placement.

Cr. 1-3. Repeatable, maximum of 2 times. F.S.SS.

Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience related to career objective. Proposal must be approved semester before placement.

(3-0) Cr. 3. F.S.

Prereq: A M D 275 or AESHM 287 or ACCT 284 or 3 cr in MKT or permission of instructor
Comprehensive approach to entrepreneurship including concepts of innovation, creativity, opportunity assessment, and business planning. Focus on human sciences-related businesses: retail, service, hospitality, event, food-related, family-owned, rural, and community businesses. Interaction with entrepreneurs, market research, feasibility analysis, business proposals, and business/community outreach and consulting.

(Dual-listed with AESHM 380). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in A M D, AESHM, EVENT, and/or HSP M; sophomore classification; minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 380D). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in AESHM or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 280 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Hospitality Management program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 380F). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in EVENT, AESHM, or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 280 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the majors in the Event Management program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 380N). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in A M D or AESHM; sophomore classification; minimum 2.0 GPA; AESHM 280 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Apparel, Merchandising, and Design program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 280.

(Dual-listed with AESHM 381). Cr. 1-3. Repeatable. F.S.SS.

Prereq: 9 credits in A M D, AESHM, EVENT, and/or HSP M; sophomore classification; minimum 2.0 GPA. Permission by application
Study and tours of areas of interest to majors in the AESHM Department. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

(Dual-listed with AESHM 381D). Cr. 1-3. Repeatable. F.S.SS.

Prereq: 9 credits in AESHM and/or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 281 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Hospitality Management program. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

(Dual-listed with AESHM 381F). Cr. 1-3. Repeatable. F.S.SS.

Prereq: 9 credits in AESHM, EVENT, and/or HSP M; sophomore classification; minimum 2.0 GPA; AESHM 281 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Event Management major. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

(Dual-listed with AESHM 381N). Cr. 1-3. Repeatable, maximum of 3 times. F.S.SS.

Prereq: 9 credits in A M D and/or AESHM; sophomore classification; minimum 2.0 GPA; AESHM 281 or concurrent enrollment; permission by application
Study and tours of areas of interest to majors in the Apparel, Merchandising, and Design major. Trip to location under supervision of faculty member. Locations and lengths of trip vary. Final projects, reports, journal entries, and analysis are required. May be combined with AESHM 281.
Meets International Perspectives Requirement.

Courses for graduate students:

Cr. 1-3. Repeatable.

Prereq: 6 graduate credits in AESHM, A M D, or HSP M. Permission of instructor
Scholarship and current issues. Topics vary.

Cr. 1-3. Repeatable. F.S.SS.

Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience in the university classroom. Proposal must be approved semester before placement.

Cr. 1-3. Repeatable. F.S.SS.

Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience in the university classroom. Proposal must be approved semester before placement.

Cr. 1-3. Repeatable. F.S.SS.

Prereq: 6 graduate credits in program area; permission of instructor
Supervised experience in the university classroom. Proposal must be approved semester before placement.