Administered by the Department of Apparel, Events, and Hospitality Management.
The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning strategy; special event management; stakeholder development; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; event evaluation; and hospitality law. Event electives include courses in event sustainability, event digital promotion, incentive meetings, and international conference planning. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning university events such as Dance Marathon, Family Weekend, CHS Week, Student Union Board, and Homecoming, as well as other campus and community events.
Graduates from this program are prepared for careers in event planning (corporate events, celebrations, education, promotions, commemorations, trade shows, weddings, conferences, association events, exhibitions, festivals, philanthropies, entertainment, fundraising, conventions, and sport events) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.
The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.
| 9 credits are required: | ||
| EVENT 271 | Introduction to Event Management | 3 |
| EVENT 371 | Conference and Meeting Planning | 3 |
| EVENT 471 | Special Events Coordination | 3 |
| And six credits of the following: | 6 | |
| Principles of Management in Human Sciences | ||
| Hospitality and Apparel Marketing Strategies | ||
or MKT 340 | Principles of Marketing | |
| Aesthetics of Consumer Experience | ||
| Entrepreneurship in Human Sciences | ||
| Hospitality Information Technology | ||
| Principles of Public Relations | ||
| Total Credits | 15 | |
Leading to the degree Bachelor of Science
Total credits required: 123, including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree.
The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area. Students majoring in Event Management are required to earn C- or better in all AESHM and EVENT courses, and all courses in the EVENT Core.
Communication Proficiency Requirement: Grade of C or better in ENGL 150 Critical Thinking and Communication, and ENGL 250 Written, Oral, Visual, and Electronic Composition.
Curriculum in Event Management
Administered by the Apparel, Events, and Hospitality Management Department.
Leading to the degree Bachelor of Science.
Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area. Students majoring in Event Management are required to earn C- or better in all AESHM and EVENT courses, and all courses in the EVENT Core. Communication Proficiency Requirement: Grade of C or better in ENGL 150 Critical Thinking and Communication, and ENGL 250 Written, Oral, Visual, and Electronic Composition.
A minor in event management is available; see requirements under Apparel, Events, and Hospitality Courses and Programs.
Cr. Degree Requirements
Communication Skills
| ENGL 150 | Critical Thinking and Communication | 3 |
| ENGL 250 | Written, Oral, Visual, and Electronic Composition | 3 |
| LIB 160 | Information Literacy | 1 |
| One of the following: | 3 | |
| Introduction to Interpersonal Communication | ||
| Professional Communication | ||
| Fundamentals of Public Speaking | ||
| Total Credits | 10 | |
Natural Sciences and Mathematical Disciplines
| Select one MATH course from: | 3 | |
| Introduction to Probability | ||
| Introduction to Mathematical Ideas | ||
| College Algebra | ||
| Discrete Mathematics for Business and Social Sciences | ||
| Survey of Calculus | ||
| Select one from: | 3-4 | |
| Principles of Statistics | ||
| Introduction to Statistics | ||
| Natural Sciences | 3 | |
| Select from: Astronomy, Biology, Biochemistry, Chemistry, Ecology, Entomology, Environmental Science, Environmental Studies, FS HN 101 or FS HN 167, Genetics, Geology, Meteorology, Horticulture, Microbiology, Physics or A M D 204 | ||
| Total Credits | 9-10 | |
Social Sciences
| ECON 101 | Principles of Microeconomics | 3 |
| 6 credits from the following: | 6 | |
| Principles of Macroeconomics | ||
| Individual and Family Development, Health, and Well-being | ||
| Introduction to Psychology | ||
| Developmental Psychology | ||
| Social Psychology | ||
| Introduction to Sociology | ||
| Dress and Diversity in Society | ||
| Total Credits | 9 | |
Humanities
| World Languages and Cultures course suggested OR courses from African and African American Studies, American Indian Studies, Anthropology, Art History, Classical Studies, History, Literature, Philosophy, Religious Studies, Music or Dance Appreciation, Women's Studies, Theater, CMDIS 286, INTST 235 | 6-8 | |
| Total Credits | 6-8 | |
Core Courses
| EVENT 271 | Introduction to Event Management | 3 |
| EVENT 371 | Conference and Meeting Planning | 3 |
| EVENT 367X | Event Sales | 3 |
| AESHM 470F | Supervised Professional Internship: Event Management | 3-6 |
| EVENT 471 | Special Events Coordination | 3 |
| Total Credits | 15-18 | |
Professional Courses
| ACCT 284 | Financial Accounting | 3 |
| AESHM 112 | Orientation for AESHM | 1 |
| AESHM 113E | Professional Development for AESHM: Event Management and Hospitality Management - Directions LC | 1 |
| AESHM 175D | Financial Applications for Retail and Hospitality Industries: Hospitality Management | 2 |
| AESHM 287 | Principles of Management in Human Sciences | 3 |
| AESHM 311E | Seminar on Careers and Internships: Event Management and Hospitality Management | 1 |
| AESHM 340 | Hospitality and Apparel Marketing Strategies | 3 |
| AESHM 342 | Aesthetics of Consumer Experience | 3 |
| AESHM 411E | Seminar on Current Issues: Events and Hospitality | 1 |
| AESHM 438 | Human Resource Management | 3 |
| Select one from: | 3 | |
| Legal Environment of Business | ||
| Hospitality Law | ||
| Total Credits | 24 | |
Event Management Electives
| Select from: | 24 | |
| ADVRT 230 | Advertising Principles | 3 |
| ADVRT 301 | Research and Strategic Planning for Advertising and Public Relations | 3 |
| AESHM 170 | Supervised Work Experience I | 1 |
| AESHM 211 | Leadership Experiences and Development (LEAD) | 3 |
| AESHM 222 | Creativity on Demand | 3 |
| AESHM 270F | Supervised Work Experience II: Event Management | 1-2 |
| AESHM 272 | Fashion Show Production and Promotion | 1-3 |
| AESHM 381 | International Field Study | 1-3 |
| AESHM 421 | Developing Global Leadership: Maximizing Human Potential | 3 |
| AESHM 470F | Supervised Professional Internship: Event Management | 3-6 |
| A M D 257 | Museum Studies | 3 |
| A M D 275 | Retail Merchandising | 3 |
| A M D 377 | Visual Presentation and Promotions | 3 |
| ARTIS 212 | Studio Fundamentals: Computers | 2 |
| EVENT 203X | Event Management Sophomore Mentorship | 2 |
| EVENT 277X | Introduction to Digital Promotion in Event Management | 3 |
| EVENT 289 | Contemporary Club Management | 3 |
| EVENT 320 | Attractions and Amusement Park Administration | 3 |
| EVENT 328 | Incentive Meeting Management | 3 |
| EVENT 333 | Entertainment Venue Management | 3 |
| EVENT 373 | Wedding Planning and Management | 3 |
| EVENT 378 | Sustainable Event Management | 3 |
| EVENT 379 | Nonprofit Fundraising Event Planning | 3 |
| EVENT 423 | International Meetings and Conferences Management | 3 |
| EVENT 485X | Event Management Production | |
| HSP M 383 | Introduction to Wine, Beer, and Spirits | 2 |
| HSP M 383L | Introduction to Wine, Beer and Spirits Laboratory | 1 |
| HSP M 431 | Case Studies in Event Management | 3 |
| HSP M 437 | Hospitality Information Technology | 3 |
| P R 220 | Principles of Public Relations | 3 |
| P R 305 | Publicity Methods | 3 |
Event Management, B.S.
| Freshman | |||||
|---|---|---|---|---|---|
| Fall | Credits | Spring | Credits | ||
| AESHM 112 | 1 | AESHM 175D | 2 | ||
| AESHM 113E | 1 | ECON 101 | 3 | ||
| ENGL 150 | 3 | ENGL 250 | 3 | ||
| EVENT 271 | 3 | LIB 160 | 1 | ||
| HSP M 101 | 3 | Humanities "Select from" Course | 3 | ||
| Social Science "Select from" Course | 3 | Natural Sciences "Select from" course | 3 | ||
| 14 | 15 | ||||
| Sophomore | |||||
| Fall | Credits | Spring | Credits | ||
| Event Management elective course | 3 | ACCT 284 | 3 | ||
| General Elective | 3 | AESHM 287 | 3 | ||
| Humanities "Select from" course | 3 | Event Managment Electives | 3 | ||
| Math "Select from" course | 3 | Event Managment Electives | 3 | ||
| Social Science "Select from" Course | 3 | Select from: | 3 | ||
| 15 | 15 | ||||
| Junior | |||||
| Fall | Credits | Spring | Credits | Summer | Credits |
| AESHM 311E | 1 | EVENT 367X | 3 | AESHM 470F | 3 |
| AESHM 340 | 3 | HSP M 260 | 3 | ||
| AESHM 342 | 3 | Select from: | 3-4 | ||
| EVENT 371 | 3 | ||||
| Speech/Communication "Select from" Course | 3 | Event Management Electives Course | 3 | ||
| General Elective | 3 | General Elective | 3 | ||
| 16 | 15-16 | 3 | |||
| Senior | |||||
| Fall | Credits | Spring | Credits | ||
| AESHM 411E | 1 | AESHM 438 | 3 | ||
| AESHM 474 | 3 | EVENT 471 | 3 | ||
| Event Management Electives Course | 3 | Event Management Electives Course | 3 | ||
| Event Management Electives Course | 3 | Event Management Electives Course | 3 | ||
| General Elective | 3 | General Elective | 3 | ||
| General Elective | 3 | ||||
| 16 | 15 | ||||
| Total Credits: 124-125 | |||||
Courses
Courses primarily for undergraduates:
(3-0) Cr. 3. F.S.
Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events.
(Cross-listed with HSP M). (3-0) Cr. 3. F.S.
Prereq: HSP M 101
Organization and management of private clubs including city, country, and other recreational and social clubs. Field trip may be required.
Cr. 1-2. Repeatable, maximum of 4 credits. F.S.SS.
Prereq: Freshman or Sophomore Classification. Permission of instructor, adviser, and department chair.
Independent study on topics of special interest to the student, facilitated by approved faculty member.
No more than 9 credits of EVENT 290 and EVENT 490 may be applied towards graduation requirements.
(Cross-listed with HSP M). (3-0) Cr. 3. S.
Prereq: HSP M 101 or permission of instructor
Examination of current issues in the attractions and amusement park industry. Emphasis will be placed on development and design along with the functional departments of modern amusement parks and themed attractions.
Cr. 3. F.
Prereq: EVENT 271, Event Management major
Overview of the incentive meeting industry. Focus on incentive meeting planning, destination selection, program development, risk management, cultural aspects of international/national site selection and incentive meeting execution, and incentive meeting evaluation.
(3-0) Cr. 3. F.S.
Prereq: EVENT 271 or equivalent
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas.
(3-0) Cr. 3. F.S.
Prereq: EVENT 271 and junior standing
Application of event management principles to conference and meeting planning. Providing a comprehensive introduction to the key elements of the global conference, convention and meetings focus on destination marketing and professional development.
(3-0) Cr. 3. F.S.
Prereq: EVENT 371 and Event Management major
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development.
Cr. 3. S.
Prereq: EVENT 271, EVENT majors.
Introduction to international sustainable event standards, and how to measure the environmental impact of an event. Topics include ethics, corporate social responsibility (CSR), and sustainability related practices. Students will be expected to complete written assignments and participate in group-based projects.
Cr. 3. F.
Prereq: EVENT 271, Instructor's permission.
The role of Nonprofit Organizations (NPOs) in the United States, and how NPOs secure essential income and help educate donors, guests, and volunteers of the organizational mission. Fundamentals of an event-based fundraising (e.g., a gala dinner) or community-based fundraising (e.g., runs, walks, and rides). Budgeting, marketing outreach, logistics management. Use of strategic tools, such as website and social media, to help increase financial success of a fundraising event. Grant-writing content.
Cr. 1-3. Repeatable, maximum of 6 credits. F.S.SS.
Prereq: EVENT Junior or Senior Classification and Permission of Instructor
Intensive 2 to 8 week workshop exploration. Topics vary each time offered.
Maximum of 6 Event 393 credits can be applied to graduation.
(Dual-listed with EVENT 531). (Cross-listed with HSP M). Cr. 3. S.
Prereq: Graduate-level standing and permission by instructor.
Operational and strategic challenges in the event management industry through directed case studies, roundtable discussions, and industry-related readings. Students will critically evaluate case studies related to event management in areas of event strategy, financial management, event operations, stakeholder development, event design, marketing, and other event topics.
(3-0) Cr. 3. F.S.
Prereq: EVENT 371 and junior standing; permission of instructor.
Advanced application event management. Provide leadership and communicate direction for production of an event including developing event strategy, financial management, wayfinding, volunteer management, and marketing.
Cr. arr. Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
Cr. arr. Repeatable.
Prereq: Program approval
Independent study.
Cr. arr. Repeatable.
Prereq: Program approval.
Independent study.
Cr. arr. Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.