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Industrial Design

This is an archived copy of the 2021-2022 catalog. To access the most recent version of the catalog, please visit http://catalog.iastate.edu.

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http://www.design.iastate.edu/industrialdesign/index.php

BID Bachelor of Industrial Design
Students in this program take a carefully defined sequence of courses developed to give them exposure and practice in the areas of theory and skill required by industrial design.  These include design sketching and visualization, form development, history, creative thinking, engineering principles, research, design methodology, human factors, computer-aided design, manufacturing techniques, commercial factors, management and strategic design development.  In their third year, students select electives within and outside of the department, defining current issues in the profession.  The upper-level studio classes are reserved for study abroad programs, internships, and sponsored projects with students from other departments and colleges, in collaboration with industry. The curriculum aims to develop the ability to cope with diverse problem areas in industrial design without restricting students to particular fields of specialization.

Curriculum in Industrial Design

The curriculum in Industrial Design leads to a 133-credit undergraduate Bachelor of Industrial Design including the first year Core Design Program.

Admission into the professional program depends upon available departmental resources. Updated information on admission criteria is announced yearly on the College of Design website.

Transfer students with studio credits from other programs, colleges, and universities must present a portfolio of work done in those courses, for departmental review,  in order to have the credits apply toward studio.  Students are required to present this portfolio upon admission and prior to registration for classes.  Arrangements for this process must be made with department advisors.

A 60 credit post-professional graduate program is also offered leading to the terminal degree Master of Industrial Design.  

Total Degree Requirements:  133 credits

Only 65 credits from a two-year institution may apply, which may include up to 16 technical credits; 9 P-NP credits of free electives; 2.00 minimum GPA.

International Perspective:  3 credits
U.S. Diversity:  3 credits
Communications:  10 credits
ENGL 150Critical Thinking and Communication (*)3
ENGL 250Written, Oral, Visual, and Electronic Composition (*)3
LIB 160Information Literacy1
One of the following:3
Introduction to Communication Studies
Interpersonal Communication
Communicating with the Deaf
Listening
Fundamentals of Public Speaking
Acting Foundations
Total Credits10

 * with a C or better

Humanities:  6 credits

6 credits from program curriculum sheet

Social Sciences:  6 credits

6 credits from program curriculum sheet

Math/Physics/Biol.Sciences:  6 credits

6 credits from program curriculum sheet

General Education Courses:  9 credits

6 credits of course level 300-400 from program curriculum sheet: complete 3 credits from department curriculum sheet.

College of Design Core:  12 credits
DSN S 102Design Studio I4
DSN S 115Design Collaborative Seminar1
or DSN S 110 Design Exchange Seminar I
DSN S 131Drawing I4
DSN S 183Design in Context3
Total Credits12
History, Theory and Criticism:  15 credits
IND D 210Fundamentals of Industrial Design3
IND D 280History of Industrial Design3
IND D 380History and Culture of Objects3
Two courses from the approved course list; must include one 300 level or higher.6
Total Credits15
Industrial Design:  60 credits
IND D 201Industrial Design Studio I6
IND D 202Industrial Design Studio II6
IND D 220Concept Sketching3
IND D 250Activity-Centered Industrial Design3
IND D 260Engineering: From Thought to Thing3
IND D 301Industrial Design Studio III6
IND D 320Design Research Methods3
IND D 330Creative Thinking in Design3
IND D 340Computer Aided Design3
IND D 360Materials and Processes for Industrial Design3
IND D 370Technology: How Things Work3
IND D 440Portfolio and Professional Practice3
IND D 499Senior Project6
Total Credits51
Experiential Learning: 9 credits9
Industrial Design Studio IV
Industrial Design Internship
Industrial Design Studio V: Commercial Practices
IND D 402X
Industrial Design Studio VI: Designing for Social Impact
Study Abroad Option
Industrial Design Practicum
Special Topics
Special Projects
Experiential Learning Special Projects
Study Abroad Option
Internship
Total Credits60
Industrial Design departmental  electives:  9 credits

List of electives assembled to support a focused area of study.

IND D 240Digital Tools For Industrial Design3
IND D 350Applied Human Factors Lab1
IND D 435Strategic Design: Project Management3
IND D 460Product Realization3
IND D 520Design Theory Methodology3
IND D 530Design Thinking3
IND D 540Design Communication3
IND D 550Human Factors: User Experience Design3
IND D 560Change by Design: Disruptive Innovation3
IND D 565X Technological and Engineering Literacy: STEM and Social Justice3
IND D 570Systems Thinking in Design3
IND D 580Material Culture and Values3

See also:  a 4-year plan of suggested study sequence showing courses by semester.

Industrial Design

First Year
FallCreditsSpringCredits 
DSN S 102 or 1314DSN S 102 or 1314 
DSN S 183 (or General Education)3DSN S 183 (or General Education)3 
ENGL 150 (or General Education)3ENGL 150 (or General Education)3 
DSN S 110 or 1151General Education3 
General Education3General Education3 
General Education3LIB 1601 
 17 17
Second Year
FallCreditsSpringCredits 
IND D 2016IND D 2026 
IND D 2103IND D 2503 
IND D 2203IND D 2803 
IND D 2603Departmental elective3 
 15 15
Third Year
FallCreditsSpringCreditsSummerCredits
IND D 3016Experiential Learning6Study Abroad6
IND D 3203IND D 3303Elective3
IND D 3403IND D 3703 
IND D 3603IND D 3803 
 15 15 9
Fourth Year
FallCreditsSpringCredits 
Experiential Learning3-6IND D 4996 
Departmental elective3IND D 4403 
Departmental elective3Departmental Elective3 
Gen Ed or Elective3Gen Ed or Elective3 
 12-15 15

Graduate Study

Designing for Future Industries
Master of Industrial Design | MID
60 credit study | distributed across two consecutive years

How will (Industrial) Design look like in the future? Where is the field going? What new methods and methodologies will be needed to tackle current and emergent global issues? What will it mean to be human in the age of Artificial Intelligence? How will design disciplines answer to these new futures, new typologies of users and ever-changing technologies?

These are just some of the questions that keep us awake in the new MID program! In an age where new technologies and automation are continually changing the way we think about human activities and future jobs, Industrial Design is faced with challenges that question the field itself. Designing successfully for and with new industries and technologies will require ambidextrous designers, that are flexible, critical, creative and highly capable of working and collaborating in different contexts, across domains and most importantly under different roles. Design practitioners, scholars and students will need to be more than developers, managers or human-centered researchers - they will need to be change-makers, leaders and above all Connectors. The MID program offers a competence-based curriculum, with tools and training on how to be[come] this design connector of the future.  

Description of the degree | the bigger picture

The Master of Industrial Design (MID) program at the College of Design, Iowa State University, specifically emphasizes systems thinking as one of its core languages when reframing problems as opportunities for future contexts. Systems design, change theory, problem reframing, strategic and creative thinking, and innovation by design are some of the fundamentals of the MInD framework. 

Industrial Design is a human-centered discipline that questions existing boundaries and makes connections among diverse domains. Therefore, the program challenges students to develop the ability to recognize and define problems in new ways, and thus find opportunities others might have missed or undervalued. As a strategic problem-solving process, Industrial Design tries to reimagine how we should go about developing innovative, sustainable and durable solutions for people and society at large  that genuinely lead to better quality of life and better futures. The MID program actively connects with other knowledge domains and disciplines, to research how things are with the drive to propose how they ought to be. This is achieved through the challenging balance between critical and creative ways of thinking [and working] when devising novel, useful and meaningful artifacts, services, experiences and environments. Ultimately, the program integrates the design triad of people, business and technology, in innovative ways, and is based on insightful research to create new value and competitive advantage in a variety of societal, economic and environmental contexts.

Details about the degree | zooming in

The MID program is centralized on the creation and application of new knowledge through in-depth investigations of existing ‘gaps’ culminating in a graduation project, which includes a creative component (grad studio-based) or a written thesis (research project). At the same time, students expand their design practice skills using different methodologies, collaboratively, throughout the entire design process. They explore, generate, transfer and implement interdisciplinary insights into foundational knowledge for the discipline of Industrial Design.

The MID is accredited and recognized as a terminal degree in Industrial Design. This graduate program is designed to offer significant mix of skills and experiences, including students from different disciplinary backgrounds, faculty-directed research programs, internships, international study abroad, industry-sponsored coursework and also teaching experience.

The MID program is positioned in one of the most comprehensive design colleges in the country, facilitating the integration of methodologies and skill sets from multiple disciplines. Additionally, the program has established curricular connections to the nationally ranked College of Engineering and the College of Business at Iowa State University, as well as to numerous industry collaborators and practitioners.

Degree requirements includes a completion of a 2-year, 60 credit program, including a required core (45 credits), departmental electives (9-12 credits) and experiential learning credits (3-6 electives). The final MID Graduate Project includes one of the following: creative component with a design process report opting for one of the following modes as Graduate Project: creative component with a design process report (6 credits) or research-based written thesis (6 credits).  To note that students and their supervisory team work collaboratively on this required final grad project, integrating both theory and fabrication in the creative component, and research with/for a complex design problem.

Curriculum Outline

Required Core Courses: 45 cr.
IND D 501Industrial Design Graduate Studio I6
IND D 502Industrial Design Graduate Studio II6
IND D 520Design Theory Methodology3
IND D 530Design Thinking3
IND D 550Human Factors: User Experience Design3
IND D 580Material Culture and Values3
IND D 601Industrial Design Graduate Studio III6
IND D 602MInD Graduate Project6
OR
MInD Graduate Thesis
IND D 640Digital Technologies3
Departmental Electives 15 cr.
IND D 435Strategic Design: Project Management3
IND D 440Portfolio and Professional Practice3
IND D 460Product Realization3
IND D 505MInD Lab I3
IND D 510MInD Lab II3
IND D 515Graduate Colloquium1
IND D 540Design Communication3
IND D 630Critical Reflections for Thesis Preparation3
Or Experiential Learning: 15 cr.
IND D 592Special Projects (3-6 credits)arr †
IND D 593Experiential Learning Special Projects (3-6 credits)arr †
IND D 595Study Abroad Option6
IND D 597Internship6
† Arranged with instructor.
First Year
FallCreditsSpringCredits
IND D 5016IND D 5026
IND D 5203IND D 5403
IND D 5303IND D 5503
IND D 5703IND D 5803
Departmental Elective3Departmental Elective3
 18 18
Second Year
FallCreditsSpringCredits
IND D 6016IND D 602 or 6996
IND D 5603IND D 515 (or MID LAB)1-3
IND D 6403IND D 6303
ISU or College Elective3ISU or College elective3
 15 13-15

Admission to the MID program is by application to the department and to the Graduate College. The MID program does not require a bachelor’s degree in industrial design and is open to students from any other disciplinary background. Information about our programs and how to apply can be obtained from the department’s web page at: www.design.iastate.edu/ https://www.design.iastate.edu/industrial-design/degrees/master-of-industrial-design/, or send an email directly to the Director of Graduate Studies.

Expand all courses

Courses

Courses primarily for undergraduates:

(0-12) Cr. 6. F.

Prereq: Admission to the industrial design program, enrollment in IND D 231.
Product scale form development and visual communication.

(0-12) Cr. 6. S.

Prereq: IND D 201
Through a progressive series of structured exercises and projects, IND D 202 covers basic modeling principles and three dimensional form development required for industrial design activity. These activities include explorative studies in: assembly, disassembly, process efficiency, structures, materials identification, hand fabrication, and testing. Students will work in a variety of media including: paper, foam core, poly-styrene, and wood.

(3-0) Cr. 3.


History, definition, scope, and basic principles of industrial design. Overview of technical, artistic, and sociological context of the profession.

(1-4) Cr. 3.


Introduction to fundamentals of sketching for industrial design. Covers key aspects of concept sketching: fundamentals of form development, fundamentals of rendering, and fundamentals of user interactions. Hands-on sketching course for beginners.

Cr. 3. S.


Introduction of digital applications and workflows through the lens specific to industrial design tasks and professional practices.

(3-0) Cr. 3.


Introduction to design for complex and dynamic situations that include people, products, activities and environments. Emphasizes the relationship between internal and external factors that impact pleasure and performance in these systems. Includes an overview of human diversity and examines the role of the industrial designer in developing the artifacts of daily activity.
Meets U.S. Diversity Requirement

(Cross-listed with ENGR). (3-0) Cr. 3.


What is making, building, constructing, engineering and technology and their roles in society? Investigation of making techniques, engineering methods and technological advancements through case studies of everyday objects. Explore questions about the impact of materials choices and technology in society. Application of construction methods to industrial design.

(3-0) Cr. 3.


Dismantling mysteries surrounding science and technology. Identifying key concepts from applied science, engineering and technology to obtain better understanding on how things work. Review and explanation of the principles behind the technologies which define our modern way of life. A survey of broad range of technology could include: cell phones, GPS, radio, television, computers, ultrasound, microwave ovens, automobile, bioengineering and other industrial and consumer technologies. Common everyday technology examples illustrating scientific knowledge and applications.

(3-0) Cr. 3.


Introduction to contemporary and historic factors influencing industrial design craft and practice. Discussion of social, political, cultural and technological context for industrial design.
Meets U.S. Diversity Requirement

(0-12) Cr. 6. F.

Prereq: IND D 202
Systematic design methodology and integration of creative thinking techniques.

(0-12) Cr. 6. F.S.

Prereq: IND D 301 or permission of instructor
Exploration of commercial factors in industrial design. Meets Industrial Design Experiential Learning Requirements.

(3-0) Cr. 3.


Qualitative and quantitative methods with an emphasis on contextual user-centered research. Integration of user data collection, visualization, and synthesis as a source for design.

(3-0) Cr. 3.


Exploration of strategies, methods, and processes associated with creative thinking skills and problem solving. Discussion of the nature of creativity and its implications in different contexts that cross content boundaries.

(0-6) Cr. 3.


Emphasis on computer-aided visualization techniques for 3D rendering. Applications of Solidworks and KeyShot as digitization software tools.

(0-1) Cr. 1.


Theory and application of human factors issues in the industrial design field, specifically their impact on the relationship of the user, the product, and the product systems.

(3-0) Cr. 3.


Introduction to materials and manufacturing methods for mass production and distribution of products.

Cr. 3.


Materiality, technology, modelling, prototyping capabilities, making and constructing a par with the engineering realm. Directed towards non-engineering backgrounds, exploration of the stages of design fabrication, systems-level implementation, device prototyping, and testing. Examples are building electronic gadgets, interface hardware with computers, writing applications, systems applications and making functional electronics units. Coupling the "makers-lab" movement with entrepreneurship, development of prototyping platforms and advanced functional models in an inclusive "play and learn" environment.

(3-0) Cr. 3.


Critical examination of meanings of objects from the perspectives of history, design, material culture, philosophy and cultural studies. Discussion of social, political, cultural and technological context for industrial design.

(0-12) Cr. 6. Repeatable.

Prereq: IND D 202, 18 credits in industrial design, permission of instructor.
Professional industrial design, off-campus experience. Meets Industrial Design Experiential Learning Requirements.

(0-12) Cr. 6.


Advanced topics focused on industrial design applications in commercial industries. Topics vary each time offered. Meets Industrial Design Experiential Learning Credits.

Cr. 3.


Review and development of executable strategies for entrepreneurial, commercial and business efforts. Focus on strategic thinking, economics of innovation, tactical approaches and effective measures in order to integrate a full cycle of product/service development. Advanced technical design processes, design management, decision-making and value proposition.

(1-4) Cr. 3.

Prereq: Junior or senior standing.
Discussion of industrial design practices, job market and career roadmap planning. Development and preparation of personal promotional materials for a range of media, including professional websites, business plans, corporate brand, business cards, and digital portfolios.

(3-0) Cr. 3.

Prereq: Junior or senior standing in the industrial design program.
Advanced techniques of prototyping and model making for industrial design, using materials and manufacturing methods for product development, such as foam, wood, metal, plastic, plus new and emerging materials. Use of CNC and 3D printing technologies will also be applied.

Cr. arr. Repeatable. F.S.SS.


Advanced topics focused on industrial design applications. Topics vary each time offered. A. Theory, Criticism, Methodology; B. Experimental Techniques; C. Three Dimensional Design; D. Distributed Collaboration.

Cr. arr. Repeatable.


Advanced topics focused on industrial design applications. Topics vary each time offered.

Cr. arr. Repeatable.


Advanced topics focused on industrial design applications. Topics vary each time offered.

Cr. arr. Repeatable.


Advanced topics focused on industrial design applications. Topics vary each time offered.

Cr. arr. Repeatable.


Advanced topics focused on industrial design applications. Topics vary each time offered.

(0-12) Cr. 6. F.S.SS.

Prereq: IND D 202 and permission of instructor
International study abroad program. Visits to design studios, showrooms, museums and manufacturing facilities. Meets Industrial Design Experiential Learning Requirements.

(0-12) Cr. 6.

Prereq: IND D 495 or IND D 507 and senior standing
Advanced practice in specialized area of industrial design. Topics vary.

Courses primarily for graduate students, open to qualified undergraduates:

(0-12) Cr. 6.

Prereq: Senior or graduate standing
Fundamental concepts, design processes, and techniques for industrial design. Emphasis on project-based application of design models and procedures for form development, structure, function and communication.

(0-12) Cr. 6.

Prereq: Graduate standing
Advanced project-based application of industrial design theories and techniques. Emphasis on service and systems design, and its implications for community and social innovation. Application of entrepreneurial factors and systematic design methodology of complex design problems and innovative solutions.

(1-4) Cr. 3. Repeatable, maximum of 2 times.


Workshop training sessions based on project-based themes of industrial design: weekly series of 'how-tos' and other practical demos regarding fundaments, concepts and techniques of Design. Offerings vary with each term; check with department for available sections. Course contact hours can range from (2-0) to (3-0) depending on number of credits.

(0-12) Cr. 6. Repeatable.

Prereq: Evidence of satisfactory experience in area of specialization; admitted by application and written permission of instructor only.
Studio project focused on topics generated with external partners. Topics vary. Meets Industrial Design Experiential Learning Requirements.

(1-4) Cr. 3. Repeatable, maximum of 2 times.


Advanced workshop training sessions on application of industrial design concepts and skills: emphasis on executive demos on design thinking, service and system design, and its implications for the community and industry outreach. Offerings vary with each term; check with department for available sections. Course contact hours can range from (2-0) to (3-0) depending on number of credits.

(1-0) Cr. 1. Repeatable.

Prereq: Graduate standing
Presentation and discussion of creative practices carried out in various design disciplines and their relationship to industrial design. Seminar sessions focusing on exemplary pieces of: design research undertaken by faculty; design education and learning pedagogies in design; and/or cross-disciplinary graduate work in design-related fields.

(3-0) Cr. 3.

Prereq: Senior or graduate standing.
Synthesis of methodological work in products of design. Theoretical framework that integrates in-depth concepts related to design activity, design science, research philosophies, cognitive models and cognitive biases, design processes from different fields, advanced creativity studies and problem reframing. User-centered research methods to examine the impact of design on humans, environments, and social contexts. Examination and critique of current research methods employed in industrial design, service design, design for interaction and user experience (UX) design.

(3-0) Cr. 3.

Prereq: Senior or graduate standing in any ISU program
Exploration of design thinking process, toolkits, and mindsets as creative problem solving approaches for systems, products, and processes, across diverse contexts. Strategies for problem-framing, creative solutions and co-evolution process, with a focus on collaborative and interdisciplinary design to investigate real-world problems and opportunities.

(0-6) Cr. 3.


Emphasis on design narratives and story-telling. Exploration of creative digital media and multiple visual communication techniques which help break down complex information. Added professional development techniques such as positioning, intrapreneurship, design manifesto, design statement, client rapport, persuasive communication methods and speculative design will be applied.

(3-0) Cr. 3.


Human factors issues and the study of relationships between the user, the product, and the human body and its physical functions. Advanced investigations of bio-mechanics, anthropometry, instrumental displays and control, and their measurement as they relate to the design process. Emphasis on experience design, user narratives, interactions and context mapping, mapping out issues of usability, design inclusivity, diversity and integrity.

(3-0) Cr. 3. F.


Exploration and execution of applied projects on civic entrepreneurship, social innovation and design activism. Through the 3 lenses of strategic, systems and critical thinking, it addresses the importance of design for social impact when applied to cases of service-learning, community-engagement, design ethics and transitional design. Change theory and management are central to examine diffusions and disruptions of innovation.

(3-0) Cr. 3. F.


Emphasis on 21st Century Design Issues through systems thinking as language, problem-framing as pivoting process and transitional design as frame innovation model. Exploration of interconnected and dynamic 21st century global issues, where complexity and future industries play a key role. Issues such as societal transitions, loss of biodiversity and climate change, circular economy, eco-centric design, aging, equity, mobility, robotics, cybernetics, etc. are discussed and mapped out for industrial design applications.

Cr. 3. S.


Examination of the meanings of objects from the perspectives of design, material culture, philosophy and cultural studies. Critically examine the role of objects in everyday life. Concepts include: value of things, semiotics, object fetishism, product semantics, consumer value and production labor. Case studies of historic and contemporary objects will be discussed to understand key theoretical concepts and to make meaningful connection between theory and everyday objects.

(1-4) Cr. 3. Repeatable. F.S.SS.

Prereq: Completion of industrial design studio or permission of instructor.
Advanced topics focused on industrial design applications. Topics include theory, criticism, methodology, experimental techniques, three dimensional design, distributed collaboration. Meets Industrial Design Experiential Learning Requirements.

Cr. arr. Repeatable. F.S.SS.

Prereq: Completion of industrial design studio or permission of instructor.
Planned projects in topics related to theory, criticism, methodology, experimental techniques, three dimensional design, distributed collaboration.

Cr. arr. Repeatable. F.S.SS.

Prereq: Completion of industrial design studio or permission of instructor.
Project based topics related to theory, criticism, methodology, experimental learning, three dimensional design, distributed collaboration that supports experiential learning.

(0-12) Cr. 6. Repeatable. F.S.SS.

Prereq: Completion of industrial design studio or permission of instructor.
International study abroad program. Visits to design studios, showrooms, museums and manufacturing facilities. Meets Industrial Design Experiential Learning Requirements.

(0-12) Cr. 6. Repeatable. F.S.SS.

Prereq: Completion of Industrial design studio or permission of instructor.
Professional industrial design, off-campus experience. Meets Industrial Design Experiential Learning Requirements.

Courses for graduate students:

(0-12) Cr. 6.

Prereq: DSN S 501 or IND D 501
Advanced studio-based creative component in specialized area of focus within industrial design or cross-disciplinary field. Prepares for graduate design project, culminating in a development plan, project initiation document and supporting documented inquiry.

(0-12) Cr. 6.

Prereq: IND D 601
Graduate project's creative component in specialized area of focus within industrial design or cross-disciplinary field. Culminates in a physical or digital artifact and supporting documentation such as graduate defense presentation and design process book.

(3-0) Cr. 3. S.

Prereq: Graduate standing
Through the lenses of STEM literacy and critical thinking, exploration of why philosophy of science, technological and engineering literacies are connected to social justice and are related areas. Reflections on the effects of design engineering projects on human health, social structures, and the environment, and examination of improvements in economic growth and quality of life. Case studies on the effects of Design and STEM to prepare for the formulation of graduate thesis or project topics, with proposed plan of investigations. Introduction to structuring a design research prospectus and university requirements for graduation. Determine Faculty Committee and Program of Study and file forms with Graduate College.

(1-4) Cr. 3.


Exploration of interactive technologies and digital thinking industries. Advanced concepts in computer to machine interface for manufacture, digital materiality, conversational interfaces, gamification, congruence, mixed reality AR/VR, and critical media for future industries.

(0-12) Cr. 6. Repeatable.

Prereq: IND D 632
Advanced research component in specialized area of focus within industrial design. Culminates in a thesis document.