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A M D 377: Visual Presentation and Promotions

(3-0) Cr. 3. F.S.

Prereq: A M D 245 or AESHM 342; A M D 210, AESHM 340 or MKT 340
Principles of visual aspects of brand development and management; emphasis on branding, visual merchandising, design/layout of retail spaces. Includes applications such as visual communication and documentation using Adobe Creative Suite(R), hands-on display projects, and brand case studies.