ENTSP 310: Entrepreneurship and Innovation
(Cross-listed with MGMT). (3-0) Cr. 3. F.S.
Prereq: Sophomore classification
Review of the entrepreneurial process with emphasis on starting a new business. How to analyze opportunities, develop an innovative product, organize, finance, market, launch, and manage a new venture. Deals with the role of the entrepreneur and the importance of a business plan. Speakers and field project.
Entrepreneurship is an interdisciplinary minor that provides opportunities for students to learn about entrepreneurship—the process of creating value through recognizing and developing opportunities. It serves to complement the student’s major area of study, in any college, by offering a means of putting theory and science into practice. The goal of the Entrepreneurship minor is to provide the knowledge and skills needed to create value through recognizing and developing opportunities. In addition to feasibility analysis and business planning, the minor deals with the topics of innovation, opportunity recognition, technology transfer, industry analysis, and competitive strategy. Although the minor introduces some fundamental concepts from accounting, finance, marketing, and management, it does not attempt to substitute for any business courses in these areas.