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I E 430: Entrepreneurial Product Engineering

(Cross-listed with ENGR). Cr. 3. F.Alt. S., offered irregularly.

Prereq: Junior Classification
Process of innovative product development in both entrepreneurial and intra-preneurial settings. Define, prototype and validate a product concept based on competitive bench-marking, market positioning and customer requirement evaluation in a target market into a product design that is consistent with defined business goals and strategies. Combination of lecture, discussion, problem solving and case study review.