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JL MC 406: Media Management

(Dual-listed with JL MC 506). (3-0) Cr. 3.

Prereq: JL MC 406: Junior classification; JL MC 506: Graduate classification or instructor permission.
Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations.