Search Results

MKT 368: Marketing Analytics

(Cross-listed with MIS). (3-0) Cr. 3. F.S.

Prereq: MKT 340, STAT 226
Use of different tools to conduct various analyses to support marketing strategies. Topics include data visualization and exploration, forecasting, social media analytics and other marketing techniques. Development of skills such as structuring problems, and synthesizing results from quantitative analyses.