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MKT 410: Promotional Strategy

(3-0) Cr. 3. F.S.

Prereq: Credit or enrollment in MKT 447
Principles, concepts, and problems involved in the development and implementation of promotional strategies. Coordination of a variety of promotional elements: advertising, sales promotion, direct marketing, public relations and publicity of web communications, and personal selling.

Ivy College of Business

...Technology Management or ENTSP 410 Social Entrepreneurship (3...MIS), management (MGMT), marketing (MKT), or supply chain...