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MKT 410: Promotional Strategy

(3-0) Cr. 3. F.S.

Prereq: Credit or enrollment in MKT 447
Principles, concepts, and problems involved in the development and implementation of promotional strategies. Coordination of a variety of promotional elements: advertising, sales promotion, direct marketing, public relations and publicity of web communications, and personal selling.

Ivy College of Business

http://catalog.iastate.edu/collegeofbusiness/

...Technology Management or ENTSP 410 Social Entrepreneurship (3...MIS), management (MGMT), marketing (MKT), or supply chain...