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MKT 450: Advanced Professional Selling

(3-0) Cr. 3.

Prereq: MKT 340 and either MKT 342 or I E 450
Analysis of the theory and practice of personal selling with the context of relationship marketing and salesforce automation. Topics include: goal setting, prospecting, time/territory management, questioning, presentations, objections, commitment and customer service; simulations of selling situations.

Engineering Sales Minor

...of Marketing MKT 442 Sales Management or MKT 447 Consumer Behavior or MKT 450 Advanced...