SMC 3730X: Content Strategy for Media Brands
(Cross-listed with ADVRT 3730X/ PR 3730X/ JLMC 3730X).
Credits: 3. Contact Hours: Lecture 3.
Prereq: Sophomore Standing.
Overview of the evolution of the magazine and digital publishing industries with a focus on editorial philosophies and planning, social influence, demographics, legal and ethical considerations, design principles, and production. Analysis of specialized content created for targeted audiences and delivered through traditional, digital, social, and emerging platforms. Emphasis on revenue streams and market considerations, including advertising, sponsored content, commerce, circulation, premium special issues, brand licensing, and events. This course will be offered in the fall semester of even-numbered years.
(Typically Offered: Fall)