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WGS 430: Gender and Consumer Culture

(3-0) Cr. 3.

Prereq: WGS/W S 201 or 3 credits in W S / WGS at the 300 level or above
Historical roots of consumer culture, political economy, technology, and how the rise of the mass-market intersects with cultural ideas of gender, race, class, and sexuality. How gender, as well as personal and group identities, is formed through all forms of consumption. Examination of gendered advertising, material goods, and lifestyles created around specific acts of consumption.