Public Relations (PR)

Credits: 3. Contact Hours: Lecture 3.

Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; ethics, public opinion and theory.

(Cross-listed with ADVRT 3010).
Credits: 3. Contact Hours: Lecture 3.

Prereq: ADVRT 2300 or PR 2200
The use of primary and secondary research for situations, organizations and the public. Formation and development of strategic plans for public relations and advertising students.

Credits: 3. Contact Hours: Lecture 3.

Prereq: ENGL 2500; Sophomore classification
Communication and publicity fundamentals and the use of media for publicity purposes. Not available to Greenlee School majors.

Credits: 3.

Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; Credit or concurrent enrollment in ADVRT 3010/PR 3010
Developing and writing public relations materials with an emphasis on media relations and news. Techniques addressed include media kits, brochures, newsletters, digital media and speeches.

Credits: 3. Contact Hours: Lecture 3.

Prerequisite: JLMC 2010
Combining critical journalism skills with persuasive tactics of public relations and advertising to tell inspiring brand stories. Introduction to transmedia storytelling that tells compelling stories shared with and by diverse audiences. (Typically Offered: Fall, Spring)

(Cross-listed with ADVRT 3900/ JLMC 3900).
Credits: 1-3. Repeatable, maximum of 6 credits.

Prereq: (Minimum of C+ in JLMC 2010; JLMC major or ADVRT major or PR major or SMC major) and Permission of Instructor
Check with Greenlee School for course availability.No More Than 3 Credits In JLMC/ADVRT/PR 3900 May Be Applied Toward Major Requirements For Graduation. (Typically Offered: Fall, Spring)

(Cross-listed with ADVRT 3910/ JLMC 3910).
Credits: 1. Contact Hours: Lecture 1.
Repeatable, maximum of 6 credits.

Focused short courses on timely concepts. Check with Greenlee School for course availability. Offered on a satisfactory-fail basis only.

Credits: 3. Contact Hours: Lecture 3.

Prereq: PR 2200
Public relations strategies and tactics for crisis situations to protect and recover an organization's reputation: public behavior in crisis, crisis assessment, crisis communication plan, media training for leaders and spokespersons, apology strategy, corporate social responsibility, rumor in social media and reputation management.

Credits: 3. Contact Hours: Lecture 3.

Prereq: ADVRT 3010 or PR 3010; minimum of C+ in PR 3210
Developing public relations and public information campaigns for business and social institutions.

(Cross-listed with JLMC 4730/ ADVRT 4730).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Sophomore classification
The strategic use of social media, from both an advertising and public relationship standpoint, to the advantage of a client or organization. Examination and analysis of the social media space from a business perspective. Best practices in the areas of strategic planning, tactical execution, and measurement of social media platforms. (Typically Offered: Fall, Spring)

(Cross-listed with JLMC 4970/ ADVRT 4970).
Credits: 1-3. Contact Hours: Lecture 3.
Repeatable, maximum of 6 credits.

Prereq: Junior classification
Seminars or one-time classes on topics of relevance to students in communication. See Schedule of Classes for topics.