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Event Management

Administered by the Department of Apparel, Educational Studies, and Hospitality Management.

Department name changed to Apparel, Events, and Hospitality Management (12-2011)

The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning strategy; special event management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; event evaluation; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning university events such as Dance Marathon, Family Weekend, CHS Week, Student Union Board, and Homecoming, as well as other campus and community events.

Graduates from this program are prepared for careers in event planning (corporate events, celebrations, education, promotions, commemorations, trade shows, weddings, conferences, corporate and association events, exhibitions, festivals, philanthropies, entertainment, fundraising, conventions, and sport events) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.

The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.

9 credits are required:9
EVENT 271Introduction to Event Management3
EVENT 371Conference and Meeting Planning3
EVENT 471Special Events Coordination3
And six credits of the following:
Principles of Management in Human Sciences
Hospitality and Apparel Marketing Strategies
Aesthetics of Consumer Experience
Entrepreneurship in Human Sciences
Total Credits15

Curriculum in Event Management

Administered by the Apparel, Events, and Hospitality Management Department.

Leading to the degree Bachelor of Science.

Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area.  Students majoring in Event Management are required to earn C- or better in all AESHM and EVENT courses.  Communication Proficiency Requirement:  Grade of C or better in ENGL 150 Critical Thinking and Communication, and ENGL 250 Written, Oral, Visual, and Electronic Composition.

A minor in event management is available; see requirements under Apparel, Events, and Hospitality Courses and Programs.

Cr. Degree Requirements

Communication Skills
ENGL 150Critical Thinking and Communication3
ENGL 250Written, Oral, Visual, and Electronic Composition3
LIB 160Information Literacy1
One of the following:3
Introduction to Interpersonal Communication
Professional Communication
Fundamentals of Public Speaking
Total Credits10
 Natural Sciences and Mathematical Disciplines
Select one MATH course from:3
Introduction to Probability
Introduction to Mathematical Ideas
College Algebra
Discrete Mathematics for Business and Social Sciences
Survey of Calculus
Select one from:3-4
Principles of Statistics
Introduction to Statistics
Natural Sciences3
Select from: Astronomy, Biology, Biochemistry, Chemistry, Ecology, Entomology, Environmental Science, Enviromental Studies, FS HN 101 or FS HN 167, Genetics, Geology, Meteorology, Horticulture, Microbiology, Physics or A M D 204
Total Credits9-10
Social Sciences
ECON 101Principles of Microeconomics3
6 credits from the following:6
Principles of Macroeconomics
Individual and Family Development, Health, and Well-being
Introduction to Psychology
Developmental Psychology
Social Psychology
Introduction to Sociology
Dress and Diversity in Society
Total Credits9
Humanities
World Languages and Cultures course suggested OR courses from African and African American Studies, American Indian Studies, Anthropology, Art History, Classical Studies, History, Literature, Philosophy, Religious Studies, Music or Dance Appreciation, Women's Studies, Theater, CMDIS 286, INT ST 2356-8
Total Credits6-8
Core Courses
EVENT 271Introduction to Event Management3
EVENT 289Contemporary Club Management2
EVENT 371Conference and Meeting Planning3
EVENT 471Special Events Coordination3
HSP M 101Introduction to the Hospitality Industry3
HSP M 260Global Tourism Management3
AESHM 470FSupervised Professional Internship: Event Management3-6
AESHM 474Entrepreneurship in Human Sciences3
Total Credits23-26
Professional Courses
ACCT 284Financial Accounting3
AESHM 112Orientation for AESHM1
AESHM 113Professional Development for AESHM1
AESHM 175DFinancial Applications for Retail and Hospitality Industries: Hospitality Management2
AESHM 287Principles of Management in Human Sciences3
AESHM 311Seminar on Careers and Internships1
AESHM 340Hospitality and Apparel Marketing Strategies3
AESHM 342Aesthetics of Consumer Experience3
AESHM 411ESeminar on Current Issues: Events and Hospitality1
AESHM 438Human Resource Management3
Select one from:3
Legal Environment of Business
Hospitality Law
Total Credits24
Event Management Electives (24 cr)
ADVRT 230Advertising Principles3
ADVRT 301Research and Strategic Planning for Advertising and Public Relations3
AESHM 170Supervised Work Experience I1
AESHM 211Leadership Experiences and Development (LEAD)3
AESHM 222Creative Thinking and Problem Solving3
AESHM 270FSupervised Work Experience II: Event Management1-2
AESHM 272Fashion Show Production and Promotion1-3
AESHM 379Community Leadership: Examination of Social Issues3
AESHM 381International Field Study1-3
AESHM 421Developing Global Leadership: Maximizing Human Potential3
AESHM 470FSupervised Professional Internship: Event Management3-6
AESHM 472Fashion Show Management2-3
A M D 257Museum Studies3
A M D 275Retail Merchandising3
A M D 377Brand Management and Promotions3
A M D 467Consumer Behavior3
ARTIS 212Studio Fundamentals: Computers2
EVENT 320Attractions and Amusement Park Administration3
EVENT 333Entertainment Venue Management3
EVENT 373Wedding Planning and Management3
HSP M 383Introduction to Wine, Beer, and Spirits2
HSP M 383LIntroduction to Wine, Beer and Spirits Laboratory1
P R 220Principles of Public Relations3
P R 305Publicity Methods3
Total Credits59-68

Event Management, B.S.

Freshman
FallCreditsSpringCredits 
ENGL 1503ECON 1013 
AESHM 1121Humanities 'Select from' Course3 
AESHM 1131AESHM 175D2 
HSP M 1013Event Management Electives Course3 
Natural Science 'Select from' Course3ENGL 2503 
Social Science 'Select from' Course3LIB 1601 
 14 15
Sophomore
FallCreditsSpringCredits 
EVENT 2713AESHM 2873 
General Elective3Select from:3 
Humanities 'Select from' course3  
Math 'Select from' course3  
Social Science 'Select from' Course3ACCT 2843 
 Event Managment Electives3 
 Event Managment Electives3 
 15 15
Junior
FallCreditsSpringCreditsSummerCredits
AESHM 3111AESHM 3403AESHM 470F3-6
AESHM 3423HSP M 2603 
EVENT 2892Select from:3-4 
EVENT 3713  
Speech/Communication "Select from" Course3  
General Elective3Event Management Electives Course3 
 General Elective3 
 15 15-16 3-6
Senior
FallCreditsSpringCredits 
AESHM 4111AESHM 4383 
AESHM 4743EVENT 4713 
Event Management Electives Course3Event Management Electives Course3 
Event Management Electives Course3Event Management Electives Course3 
General Elective3General Elective3 
General Elective3  
 16 15
Total Credits: 123-127

Expand all courses

Courses

Courses primarily for undergraduates:

(2-2) Cr. 3. F.S.SS.


Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events.

(Cross-listed with HSP M). (2-0) Cr. 2. F.S.

Prereq: HSP M 101
Organization and management of private clubs including city, country, and other recreational and social clubs. Field trip may be required.

(Cross-listed with HSP M). (3-0) Cr. 3. S.

Prereq: HSP M 101 or permission of instructor
Examination of current issues in the attractions and amusement park industry. Emphasis will be placed on development and design along with the functional departments of modern amusement parks and themed attractions.

(3-0) Cr. 3. F.S.

Prereq: EVENT 271 or equivalent
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas.

(2-2) Cr. 3. F.S.

Prereq: EVENT 271
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development.

(3-0) Cr. 3. F.S.

Prereq: EVENT 371 and Event Management major
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development.

(2-2) Cr. 3. F.S.

Prereq: EVENT 371; permission of instructor.
Advanced application event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food.

Cr. arr. Repeatable.

Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.

Cr. arr. Repeatable.

Prereq: Program approval
Independent study.

Cr. arr. Repeatable.

Prereq: Program approval.
Independent study.

Cr. arr. Repeatable.

Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.