AESHM 3400: Hospitality and Apparel Marketing Strategies
Credits: 3. Contact Hours: Lecture 3.
Application of marketing principles to the hospitality-, events-, and apparel-related industries. Emphasis on the role of marketing in an organization's overall strategic planning. Development and evaluation techniques available to hospitality, events, apparel, and related businesses, including advertising, sales promotion, packaging, and public relations. (Typically Offered: Fall, Spring)