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Advertising

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ADVERTISING

http://www.greenlee.iastate.edu/  

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media. Coursework in this major focuses on writing, research, digital and emerging media, and professional abilities. Students are required to complete a capstone internship experience to practice and refine their skills.

The Greenlee School of Journalism and Communication prepares students for the field of communication. The school offers three majors:

In addition, the Greenlee School offers a 4+1 program allowing students to complete their B.A. or B.S. and earn an M.S. in journalism and mass communication in fewer semesters.

Professional skills are taught and practiced alongside academic requirements using the latest technology and leading-edge communication trends and methods.

Founded in 1905, the unit was one of the first journalism programs to be accredited in 1948 and continues to be one of the longest continuously accredited programs in the country. Accreditation is based on the principle that students need a broad-based, liberal arts education and solid core courses within the discipline. Students taking one major at the school may not seek an additional major or a minor in the school. All students are required to take an additional major or a minor outside the school as an area of expertise.

Student Learning Outcomes

Students who major in programs of the Greenlee School of Journalism and Communication are expected to develop competencies in 10 key areas: 

  • Apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located;
  • Demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
  • Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
  • Present images and information effectively and creatively, using appropriate tools and technologies;
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
  • Effectively and correctly apply basic numerical and statistical concepts;
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • Apply tools and technologies appropriate for the communications professions in which they work.

The Advertising Major

To receive a Bachelor of Arts degree in advertising, a student must earn at least 120 credits. A minimum of 72 credits must come from courses other than ADVRT, JLMC or PR. At least 50 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 3000-level courses or above. 

The degree requirements allow for a minimum of 34 credits and a maximum of 48 credits to be taken in ADVRT, JLMC or PR. These include:

JLMC 1100Orientation to Journalism and Communication1
JLMC 2010Reporting and Writing for the Mass Media (C+ or better)3
ADVRT 2300Advertising Principles3
ADVRT 3010Research and Strategic Planning for Advertising and Public Relations3
One of the following two courses with C+ or better
ADVRT 3340Advertising Creativity3
or ADVRT 3360 Advertising Account Management
3000-level ADVRT, JLMC, or PR Electives6
One of the following two courses:
ADVRT 4340Advertising Campaigns3
or ADVRT 4360 Advertising Creative Portfolio
JLMC 4600Law of Mass Communication3
JLMC 4620Media Ethics, Freedom, Responsibility3
4000-level ADVRT, JLMC, or PR Elective3
Total Credits31

Advertising majors are also required to take:

MKT 3400Principles of Marketing3
STAT 1010Principles of Statistics (or another approved statistics course)4

As majors in the College of Liberal Arts and Sciences, advertising students must meet College of Liberal Arts and Sciences and University-wide requirements for graduation in addition to those stated above for the major.

University Requirement: Students in all ISU majors must complete a three-credit course in U.S. Cultures and Communities (formerly U.S. Diversity), as well as a three-credit course in International Perspectives. The approved course lists are found at the following web addresses: (U.S. Cultures and Communities (formerly U.S. Diversity)) http://www.registrar.iastate.edu/students/div-ip-guide/usdiversity-courses and (International Perspectives) http://www.registrar.iastate.edu/students/div-ip-guide/IntlPerspectives-current. Students must also demonstrate their communication proficiency by earning a grade of C or better in ENGL 2500.

College of LAS Requirement: Minimum of 120 credits, including a minimum of 45 credits at the 3000-level and above. You must also complete the LAS world language requirement, LAS career proficiency requirement, and any unmet ISU admission requirements.

Greenlee majors and minors cannot take ADVRT, JLMC or PR courses pass/not pass.

Minor or Additional Major: Students are required to fulfill a secondary area of expertise. This requirement can be met by declaring a minor or an additional major outside of the Greenlee School of Journalism and Communication. Students taking one major at the school may not seek an additional major or minor in the school.

Juniors can apply to a concurrent degree program and earn a B.A. in advertising and an M.S. in journalism and mass communication in fewer semesters. Contact the Director of Graduate Education for more information on the Greenlee School's 4+1 Program.

Advertising, B.A.

Freshman
FallCreditsSpringCredits 
ENGL 15003ECON 10103 
JLMC 11001LIB 16001 
Arts and Humanities3ADVRT 23003 
Natural Science3JLMC 20103 
Social Science3Arts and Humanities3 
 Natural Science3 
 13 16
Sophomore
FallCreditsSpringCredits 
ADVRT 30103ADVRT 3340 or 33603 
ENGL 25003Arts and Humanities3 
STAT 10104Social Science3 
Natural Science2U.S. Cultures and Communities (formerly U.S. Diversity)3 
World Languages and Cultures or Elective3-4World Languages and Cultures or Elective3-4 
LAS 20301  
 16-17 15-16
Junior
FallCreditsSpringCreditsSummerCredits
ADVRT/JLMC/PR- 3000 level choice3ADVRT/JLMC/PR choice-3000 level3ADVRT 4990A 
MKT 34003ADVRT/JLMC/PR choice-4000 level3 
Arts & Humanities 3International Perspective3 
Minor/additional major choice3Minor/additional major choice-3000 level3 
Minor/additional major choice3Minor/additional major choice-3000 level3 
 15 15 0
Senior
FallCreditsSpringCredits 
JLMC 46003JLMC 46203 
One of the following:3Elective or Minor/additional major choice-3000 level or above3 
 Elective or Minor/additional major choice-3000 level or above3 
 Elective or Minor/additional major choice-3000 level or above3 
ADVRT/JLMC/PR 4000-level choice*3  
Minor/additional major choice-3000 level or above3  
Elective or Minor/additional major choice-3000 level or above3  
 15 12
Total Credits: 117-119

Minor in Advertising

Students cannot select more than one minor in the Greenlee School of Journalism and Communication. Minors in the Greenlee School are not available to Greenlee majors.

For a minor in advertising, students complete 15 credits. The minor must include at least 9 credits that are not used to meet any other department, college, or university requirement.

JLMC 1010Mass Media and Society3
ADVRT 2300Advertising Principles3
ADVRT 3010Research and Strategic Planning for Advertising and Public Relations3
6 credits from the following:6
Advertising Media Planning
Digital Video Production
JLMC 3900
Mass Communication Theory
Media Management
Communication Technology and Social Change
World Communication Systems
Diversity in the Media
Special Topics in Communication
Total Credits15

Greenlee majors and minors cannot take ADVRT, JLMC or PR courses pass/not pass. 

Concurrent Undergraduate and Graduate Programs

The Greenlee School offers three concurrent degree programs:

B.A. Advertising/M.S. Journalism and Mass Communication
B.S. Journalism/M.S. Journalism and Mass Communication
B.S. Public Relations/M.S. Journalism and Mass Communication

Enrollment in the Greenlee School’s concurrent degree programs enables students to complete coursework for the undergraduate and graduate programs on a five-year accelerated timeline – rather than the typical six-year timeline for the two degrees. See Journalism and Mass Communication Concurrent Undergraduate and Graduate Programs for more information on combining the B.A. in Advertising and the M.S. in Journalism and Mass Communication.

GRADUATE PROGRAMS

Master of Science

The Greenlee School of Journalism and Communication offers work for a Master of Science degree in journalism and mass communication.

Concurrent Programs

The Greenlee School's concurrent degree programs enable interested students the opportunity to complete coursework for the undergraduate and graduate programs on a five-year accelerated timeline – rather than the typical six-year timeline for the two degrees.

Graduate Minor

The Greenlee School graduate program offers minor work for students majoring in other departments. 

See Journalism and Mass Communication Graduate Programs for more information on the M.S. in Journalism and Mass Communication.