Event Management
Administered by the Department of Apparel, Educational Studies, and Hospitality Management.
Department name changed to Apparel, Events, and Hospitality Management (12-2011)
The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning; special event management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning university events such as VEISHEA, Dance Marathon, and Homecoming, as well as other campus and community events.
Graduates from this program are prepared for careers in event planning (political events, celebrations, education, promotions, commemorations, trade shows, conferences, exhibitions, and conventions) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.
The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.
| 9 credits are required: | 9 | |
| EVENT 271 | Introduction to Event Management | 3 |
| EVENT 371 | Conference and Meeting Planning | 3 |
| EVENT 471 | Special Events Coordination | 1-3 |
| And six credits of the following: | ||
| Principles of Management in Human Sciences | ||
| Seminar on Careers and Internships | ||
| Hospitality and Apparel Marketing Strategies | ||
| Aesthetics of Consumer Experience | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| Total Credits | 15 | |
Curriculum in Event Management
Administered by the Apparel, Events, and Hospitality Management Department.
Leading to the degree Bachelor of Science.
Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area. Students majoring in Event Management are required to earn C- or better in all AESHM and EVENT courses. Communication Proficiency Requirement: Grade of C or better in ENGL 150 Critical Thinking and Communication, and ENGL 250 Written, Oral, Visual, and Electronic Composition.
A minor in event management is available; see requirements under Apparel, Events, and Hospitality Courses and Programs.
Cr. Degree Requirements
Communication Skills
| ENGL 150 | Critical Thinking and Communication | 3 |
| ENGL 250 | Written, Oral, Visual, and Electronic Composition | 3 |
| LIB 160 | Information Literacy | 1 |
| One of the following: | 3 | |
| Introduction to Interpersonal Communication | ||
| Professional Communication | ||
| Fundamentals of Public Speaking | ||
| Total Credits | 10 | |
Natural Sciences and Mathematical Disciplines
| Select one MATH course from: | 3 | |
| Introduction to Probability and Matrices | ||
| Introduction to Mathematical Ideas | ||
| College Algebra | ||
| Trigonometry | ||
| Discrete Mathematics for Business and Social Sciences | ||
| Survey of Calculus | ||
| STAT 101 | Principles of Statistics | 4 |
| Natural Sciences | 3 | |
| Select from: Astronomy, Biology, Biochemistry, Chemistry, Ecology, Entomology, Environmental Science, Enviromental Studies, FS HN 101 or 167, Genetics, Geology, Meteorology, Horticulture, Microbiology, Physics or TC 204 | ||
| Total Credits | 10 | |
Social Sciences
| ECON 101 | Principles of Microeconomics | 3 |
| 6 credits from the following: | 6 | |
| Principles of Macroeconomics | ||
| Individual and Family Life Development | ||
| Introduction to Psychology | ||
| Developmental Psychology | ||
| Social Psychology | ||
| Rural Institutions and Organizations | ||
| Introduction to Sociology | ||
| Dress and Diversity in Society | ||
| Total Credits | 9 | |
Humanities
| 3 credits from the following: | 3 | |
| Aesthetics of Consumer Experience | ||
| Museum Studies | ||
| History of European and North American Dress | ||
| History of Twentieth Century Fashion | ||
| Cultural Perspectives of Dress | ||
| World Languages and Cultures course suggested OR courses from African and African American Studies, American Indian Studies, Anthropology, Art History, Classical Studies, History, Literature, Philosophy, Religious Studies, Music or Dance Appreciation, Women's Studies, Theater | 6-8 | |
| Total Credits | 9-11 | |
Professional Courses
| 36-39 credits from the following: | 36-39 | |
| Financial Accounting | ||
| Professional Development for AESHM | ||
| Financial Applications for Retail and Hospitality Industries | ||
| Principles of Management in Human Sciences | ||
| Seminar on Careers and Internships | ||
| Hospitality and Apparel Marketing Strategies | ||
| Seminar on Current Issues | ||
| Human Resource Management | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| Introduction to Event Management | ||
| Conference and Meeting Planning | ||
| Special Events Coordination | ||
| Introduction to the Hospitality Industry | ||
| 3 credits from: | 3 | |
| Legal Environment of Business | ||
| Hospitality Law | ||
| 30 credits from the following: | 30 | |
| Advertising Principles | ||
| Research and Strategic Planning for Advertising and Public Relations | ||
| Supervised Work Experience I | ||
| Supervised Work Experience II | ||
| Retail Merchandising | ||
| Brand Management and Promotions | ||
| Community Leadership: Examination of Social Issues | ||
| Fundamentals of Food Preparation | ||
| Food Preparation Laboratory | ||
| Hospitality Operations Cost Controls | ||
| Quantity Food Production Management | ||
| Quantity Food Production and Service Management Experience | ||
| Introduction to Wine, Beer, and Spirits | ||
| Fine Dining Event Management | ||
| Principles of Public Relations | ||
| Publicity Methods | ||
| Management of Organizations | ||
| Business and Professional Speaking | ||
| Social Psychology of Small Group Behavior | ||
| Global Tourism Management | ||
| Consumer Behavior | ||
| Studio Fundamentals: Computers | ||
| Total Credits | 69-72 | |
Courses
Courses primarily for undergraduates:
EVENT 271. Introduction to Event Management.
(2-2) Cr. 3.
F.S.SS.
Prereq: HRI 101
Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events.
EVENT 289. Contemporary Club Operations.
(Cross-listed with HRI). (2-0) Cr. 2.
F.S.
Prereq: HRI 101
Organization and management of private clubs including city, country, and other recreational and social clubs. Field trip may be required.
EVENT 371. Conference and Meeting Planning.
(2-2) Cr. 3.
F.S.
Prereq: 271 for EVENT majors and minors
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development.
EVENT 471. Special Events Coordination.
(2-2) Cr. 3.
F.S.
Prereq: 371 for EVENT majors and minors
Advanced application of public relations and event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food.
EVENT 490. Independent Study.
Cr. arr.
Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
EVENT 490B. Independent Study: Conferences.
Cr. arr.
Repeatable.
Prereq: Program approval
Independent study.
EVENT 490C. Independent Study: Special Events.
Cr. arr.
Repeatable.
Prereq: Program approval
Independent study.
EVENT 490D. Independent Study: Event Management.
Cr. arr.
Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
