Event Management (EVENT)

Credits: 3. Contact Hours: Lecture 3.

Overview of the event management industries. Techniques and procedures required for designing and implementing successful events. (Typically Offered: Fall, Spring)

Credits: 2. Contact Hours: Lecture 1.

Prereq: Sophomore classification; AESHM 1110; EVENT 1710; by application only
Event Management sophomore students will be paired with a professional mentor in the event industry. Students will meet in the class and individually with their professional mentor throughout the spring semester. Students will be assessed on their experience through reflection, presentation, and mentor evaluation. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 2, Laboratory 2.

Applications of skills in Adobe Suite and other software technologies. Introduction to design elements used within the event management industry with a focus on digital publishing of marketing and promotional materials, wayfinding, and other stationery items. Face-to-face lecture and laboratory work. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Service industry management digital channels and platforms, including media planning, search advertising, social media, and mobile. Students will be introduced to the trending social media management platforms as well as digital marketing management topics of influencer marketing, digital media planning, and content marketing. (Typically Offered: Spring, Summer)

Credits: 1-2. Repeatable, maximum of 4 credits.

Prereq: Freshman or Sophomore Classification. Permission of instructor, advisor, and department chair.
Independent study on topics of special interest to the student, facilitated by approved faculty member.Graduation Restriction: No more than 9 credits of EVENT 2900 and EVENT 4900 may be applied towards graduation requirements. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; Event Management major or minor
Overview of the incentive meeting industry. Focus on incentive meeting planning, destination selection, program development, risk management, cultural aspects of destination, incentive meeting execution, and incentive meeting evaluation. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; Event Management major or minor
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.
Repeatable.

Prereq: EVENT 1710; Event Management major or minor
Application of event management leadership, communication, strategies, and production to analyze and execute virtual and hybrid events. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; (AESHM 3400 or MKT 3400)
Overview of sales marketing management in the event industry and highlights of the role of the professional event sales manager in the marketing process. As an event professional, students will identify best sales practices to develop their personal selling style, to build on their strengths, and to create a referral business that delivers results. Principles covered include evaluation of characteristics and skills necessary for success in sales; strategic planning; sales leadership; analyzing customers and markets; designing and developing the sales force; recognize the importance of relationship building; process management; and measurement, analysis, and knowledge management. (Typically Offered: Fall, Spring)

Credits: 1-3. Contact Hours: Lecture 3.

Prereq: Credit or concurrent enrollment in EVENT 1710; Sophomore classification
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development. Graduation Restriction: Course must be taken for 3 credits first time, can be repeated for 1-3 credits. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; Event Management major or minor
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Introduction to organizing sustainable events. Discussion of the business case for sustainability in the events industry, as well as practical solutions for reducing environmental and social impacts in accordance with the United Nations Sustainable Development Goals (SDG). Offered odd-numbered years. (Typically Offered: Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; Event Management major or minor
Provides a comprehensive understanding of the principles underlying event fundraising. Students will be provided with the necessary knowledge and skills to conceptualize and implement a funraising plan, either for their own venture, or for a not-for-profit organization. Through practical exercise, students will have the opportunity to put their fundraising concepts and techniques into practice, gaining valuable insights into the challenges and opportunities of the funding process. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; Event Management major or minor
A comprehensive overview of sports and recreation competitions, events, and facilities. Best practices in sports event management, sports organizations, and franchises across the industry. In depth look at athlete and guest services, game day operations, marketing, sponsorship, and post-competition. (Typically Offered: Fall, Spring)

Credits: 1-3. Repeatable, maximum of 6 credits.

Prereq: EVENT Junior or Senior classification; Permission of Instructor
Topics vary each time offered. Graduation Restriction: Maximum of 6 EVENT 3930 credits can be applied to graduation. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
A comprehensive understanding of the strategies, procedures and nuances of planning and executing multinational and multicultural meetings, expositions, conventions or events held outside of the United States. The international aspects that will be covered include planning, budgeting, logistics, venue selection, risk management, and cross-cultural understanding. Meets International Perspectives Requirement. (Typically Offered: Fall)

Credits: 1-3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; credit or enrollment in EVENT 3710; Junior classification
Advanced application of public relations and event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Graduation Restriction: Course must be taken for 3 credits first time, can be repeated for 1-3 credits. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 3710; Event Management major
Event management production and design elements, including experience design, stakeholder relations, risk management, fundraising and sponsorship, promotion, developing objectives, and evaluation and assessment. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 2, Laboratory 2.
Repeatable, maximum of 6 credits.

Prereq: EVENT 3710; EVENT 4850; Event Management major
Advanced application event management. Provide leadership and direction for production of an event including vendor and stakeholder relations, budget management, publicity, advertising, choreography, staging, lighting, and food. Graduation Restriction: Maximum of 6 credits may be applied toward graduation. (Typically Offered: Fall)

Credits: 1-30. Repeatable.

Prereq: Instructor Permission for Course
Independent study. (Typically Offered: Fall, Spring, Summer)

Credits: 1-30. Repeatable.

Prereq: Program approval
Independent study. (Typically Offered: Fall, Spring, Summer)

Credits: 1-30. Repeatable.

Prereq: Instructor Permission for Course
Independent study. (Typically Offered: Fall, Spring, Summer)

(Dual-listed with EVENT 4310).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Instructor Permission for Course
The effective execution of an event necessitates the application of suitable tools and techniques to achieve the event's intended business objectives. This course equips students with the knowledge and skills to cater to the escalating requirement for a structured methodology for conducting event business research and integrating the findings into the strategic decision-making process. Students will be exposed to a comprehensive curriculum that covers research design, measurement, sampling, data collection, processing, analysis, and interpretation, thereby preparing them to navigate the multifaceted challenges of the event industry with poise and proficiency. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Advanced meeting and event planning topics including event strategy, event risk and security management, event financial management, event design, event project management, and event tourism strategy. (Typically Offered: Spring)

Credits: 3. Contact Hours: Lecture 3.

Project-based course that includes analyzing relevant literature in social media and developing, implementing, and assessing an integrated social media marketing strategy in the event planning business marketing plan. Perspective on digital/social/mobile marketing to appreciate its true value to consumers, to managers, and to other corporate stakeholders. Offered odd-numbered years. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

The course centers on the pivotal domain of sustainability and highlights the compelling justifications for event businesses to accord it preeminence in their operations. An erroneous notion prevades that sustainability is synonymous with ecological conservation and soley concerns the environment. In reality, authentic business sustainability takes into account both social and economic factors, incorporating both the impact on societal stakeholders, such as consumers and employees, and the profitability required to sustain a business. Students in this course will undertake a comprehensive inquiry into the adaptation of modern societies to global transformations and the construction of healthier systems that foster lasting sustainability. (Typically Offered: Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Instructor Permission for Course
Topics in event management. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Instructor Permission for Course
Creative component as arranged with instructor. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

Prereq: STAT 4010 or Permission of Instructor
Analysis and application of theories and research methodologies in event management and is designed to strengthen students' analytical and critical perspectives to evaluate event management research. Multidisciplinary approach to the areas of sports events, festivals and fairs, conventions and tradeshows, mega events, and event tourism. Offered odd-numbered years. (Typically Offered: Fall)