Event Management (EVENT)

Credits: 3. Contact Hours: Lecture 3.

Overview of the event management industries. Techniques and procedures required for designing and implementing successful events. (Typically Offered: Fall, Spring, Summer)

Credits: 2. Contact Hours: Lecture 1.

Prereq: Sophomore classification; AESHM 1110; EVENT 1710; by application only
Event Management sophomore students will be paired with a professional mentor in the event industry. Students will meet in the class and individually with their professional mentor throughout the spring semester. Students will be assessed on their experience through reflection, presentation, and mentor evaluation. (Typically Offered: Fall, Spring, Summer)

Credits: 3.

Applications of skills in Adobe Suite and other software technologies. Introduction to design elements used within the event management industry with a focus on digital publishing of marketing and promotional materials, wayfinding, and other stationery items. Face-to-face lecture and laboratory work. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Service industry management digital channels and platforms, including media planning, search advertising, social media, and mobile. Students will be introduced to the trending social media management platforms as well as digital marketing management topics of influencer marketing, digital media planning, and content marketing. (Typically Offered: Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

This course introduces student with the knowledge and skills needed to navigate sustainability challenges in service business. Through engaging modules, students will explore global sustainability trends and effective business marketing strategies. By the end of the course, students will be empowered to identify and implement sustainable practices in a service business context. (Typically Offered: Spring, Spring)

Credits: 1-2. Repeatable, maximum of 4 credits.

Prereq: Freshman or Sophomore classification, permission of instructor
Independent study on topics of special interest to the student, facilitated by approved faculty member.Graduation Restriction: No more than 9 credits of EVENT 2900 and EVENT 4900 may be applied towards graduation requirements. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
Overview of the incentive meeting industry. Focus on incentive meeting planning, destination selection, program development, risk management, cultural aspects of destination, incentive meeting execution, and incentive meeting evaluation. (Typically Offered: Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.
Repeatable.

Prereq: EVENT 1710; Event Management major or minor
Application of event management leadership, communication, strategies, and production to analyze and execute virtual and hybrid events.

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
This course provides an overview of sales marketing management in the event industry and highlights the role of the professional event sales manager in the marketing process. As an event professional, students will identify best sales practices to develop their personal selling style, to build on their strengths, and to create a referral business that delivers results. Principles covered include evaluation of characteristics and skills necessary for success in sales; strategic planning; sales leadership; analyzing customers and markets; designing and developing the sales force; recognize the importance of relationship building; process management; and measurement, analysis, and knowledge management. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Credit or concurrent enrollment in EVENT 1710; Sophomore classification
Application of event management principles to conference and meeting planning. Providing a comprehensive introduction to the key planning elements of the global conference, convention and meetings. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
Provides a comprehensive understanding of the principles underlying event fundraising. Students will be provided with the necessary knowledge and skills to conceptualize and implement a funraising plan, either for their own venture, or for a not-for-profit organization. Through practical exercise, students will have the opportunity to put their fundraising concepts and techniques into practice, gaining valuable insights into the challenges and opportunities of the funding process. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
A comprehensive overview of sports and recreation competitions, events, and facilities. Best practices in sports event management, sports organizations, and franchises across the industry. In depth look at athlete and guest services, game day operations, marketing, sponsorship, and post-competition. (Typically Offered: Spring)

Credits: 1-3. Repeatable, maximum of 6 credits.

Prereq: EVENT Junior or Senior classification; Permission of Instructor
Topics vary each time offered. Graduation Restriction: Maximum of 6 EVENT 3930 credits can be applied to graduation. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
A comprehensive understanding of the strategies, procedures and nuances of planning and executing multinational and multicultural Sports and Entertainment Events that are held outside the U.S. or have large draw from an international audience. Meets International Perspectives Requirement. (Typically Offered: Spring)

Credits: 1-3. Contact Hours: Lecture 3.

Prereq: EVENT 1710; credit or enrollment in EVENT 3710; Junior classification
Advanced application of event management-provides students with hands-on special event planning experience, an understanding of how events are managed, and confidence in the research, planning, coordinating, marketing, management, financial management, way-finding and evaluation of special events. Event management production, design elements, technical production, stakeholder management, logistics, operations, event marketing and promotion, merchandise, risk management, fundraising, sponsorship, and event assessment. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: EVENT 1710
Analysis of the field of sports in terms of the practices, applications, and strategies of mainstream marketing. The subject includes Sponsorship, Endorsements, Licensing, Segmentation of the Sports Market, Promotional Strategy for the Marketing of Sports Products, and Emerging Issues in Sports Marketing. Opportunities and challenges associated with marketing in the entertainment industry as an aggregate. Practical, project-based experience addressing sports and entertainment marketing issues.Topics include the application of marketing principles in the sports arena, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and sports, and the unique marketing challenges for sport-specific products (football, basketball, baseball, motorsports, etc.). (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.
Repeatable, maximum of 6 credits.

Advanced application event management. Provide leadership and direction for production of a special event including vendor sourcing, contracts, stakeholder relations, logistics, budget management, publicity, operations, choreography, staging, lighting, sponsorship, and food. (Typically Offered: Fall, Spring)

Credits: 3. Repeatable, maximum of 6 credits.

Prereq: EVENT 3710; EVENT 4850; Event Management major
Advanced application event management. Provide leadership and direction for production of an event including vendor and stakeholder relations, budget management, publicity, advertising, choreography, staging, lighting, and food. Graduation Restriction: Maximum of 6 credits may be applied toward graduation. (Typically Offered: Fall)

Credits: 1-30. Repeatable.

Prereq: Instructor Permission for Course
Independent study. (Typically Offered: Fall, Spring, Summer)

Credits: 1-30. Repeatable.

Prereq: Program approval
Independent study. (Typically Offered: Fall, Spring, Summer)

Credits: 1-30. Repeatable.

Prereq: Instructor Permission for Course
Independent study. (Typically Offered: Fall, Spring, Summer)

(Dual-listed with EVENT 4310).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Instructor Permission for Course
The effective execution of an event necessitates the application of suitable tools and techniques to achieve the event's intended business objectives. This course equips students with the knowledge and skills to cater to the escalating requirement for a structured methodology for conducting event business research and integrating the findings into the strategic decision-making process. Students will be exposed to a comprehensive curriculum that covers research design, measurement, sampling, data collection, processing, analysis, and interpretation, thereby preparing them to navigate the multifaceted challenges of the event industry with poise and proficiency. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Graduate Standing or Permission of Instructor
Advanced meeting and event planning topics including event strategy, event risk and security management, event financial management, event design, event project management, and event tourism strategy. Offered odd-numbered years. (Typically Offered: Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Graduate Standing or Permission of Instructor
Project-based course that includes analyzing relevant literature in social media and developing, implementing, and assessing an integrated social media marketing strategy in the service business marketing plan. Perspective on digital/social/mobile marketing to appreciate its true value to consumers, to managers, and to other corporate stakeholders. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Graduate Standing or Permission of Instructor
This course emphasizes the significance of sustainability in service businesses, with a focus on integrating social, economic, and environmental factors.  It examines the impact of sustainability on stakeholders, including consumers and employees, while ensuring business profitability.” Offered even-numbered years. (Typically Offered: Fall)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Instructor Permission for Course
Topics in event management. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Instructor Permission for Course
Creative component as arranged with instructor. (Typically Offered: Fall, Spring, Summer)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Permission of Instructor; Permission of Advisor
Analysis and application of theories and research methodologies in event management and is designed to strengthen students' analytical and critical perspectives to evaluate event management research. Multidisciplinary approach to the areas of sports events, festivals and fairs, conventions and trade shows, mega events, and event tourism. Offered even-numbered years. (Typically Offered: Spring)