Any experimental courses offered by EVENT can be found at: registrar.iastate.edu/faculty-staff/courses/explistings/
Courses
Courses primarily for undergraduates:
(3-0) Cr. 3. F.S.
Overview of the event management industries. Techniques and procedures required for designing and implementing successful events.
(1-2) Cr. 2.
Prereq: Sophomore classification; AESHM 111; EVENT 171; by application only
Event Management sophomore students will be paired with a professional mentor in the event industry. Students will meet in the class and individually with their professional mentor throughout the spring semester. Students will be assessed on their experience through reflection, presentation, and mentor evaluation.
(2-2) Cr. 3. F.S.
Applications of skills in Adobe Suite and other software technologies. Introduction to design elements used within the event management industry with a focus on digital publishing of marketing and promotional materials, wayfinding, and other stationery items. Face-to-face lecture and laboratory work.
(3-0) Cr. 3. S.SS.
Prereq: EVENT 171 or HSP M 101 or A M D 131
Event management digital channels and platforms, including display advertising, search advertising, social media, and mobile. Students will be introduced to the most popular event management platforms as well as digital event management topics of visual marketing, digital media planning, and content marketing.
Cr. 1-2. Repeatable, maximum of 4 credits. F.S.SS.
Prereq: Freshman or Sophomore Classification. Permission of instructor, advisor, and department chair.
Independent study on topics of special interest to the student, facilitated by approved faculty member.
No more than 9 credits of EVENT 290 and EVENT 490 may be applied towards graduation requirements.
(3-0) Cr. 3. F.S.
Prereq: EVENT 171; Event Management major or minor
Overview of the incentive meeting industry. Focus on incentive meeting planning, destination selection, program development, risk management, cultural aspects of destination, incentive meeting execution, and incentive meeting evaluation.
(3-0) Cr. 3. F.
Prereq: EVENT 171; Event Management major or minor
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas.
(3-0) Cr. 3. F.S.
Prereq: EVENT 171; (AESHM 340 or MKT 340)
Overview of sales marketing management in the event industry and highlights of the role of the professional event sales manager in the marketing process. As an event professional, students will identify best sales practices to develop their personal selling style, to build on their strengths, and to create a referral business that delivers results. Principles covered include evaluation of characteristics and skills necessary for success in sales; strategic planning; sales leadership; analyzing customers and markets; designing and developing the sales force; recognize the importance of relationship building; process management; and measurement, analysis, and knowledge management.
(3-0) Cr. 3. F.S.
Prereq: EVENT 171; Sophomore classification
Application of event management principles to conference and meeting planning. Providing a comprehensive introduction to the key planning elements of the global conference, convention and meetings.
(3-0) Cr. 3. F.S.
Prereq: EVENT 171; Event Management major or minor
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development.
(3-0) Cr. 3. Alt. S., offered odd-numbered years.
Prereq: Event Management major/minor only
Introduction to organizing sustainable events. Discussion of the business case for sustainability in the events industry, as well as practical solutions for reducing environmental and social impacts in accordance with the United Nations Sustainable Development Goals (SDG).
(3-0) Cr. 3. F.
Prereq: EVENT 171; Event Management major or minor
Foundation of the principles and practice of event fundraising. Opportunity to apply fundraising concepts and techniques by developing a plan for own, or a nonprofit organization.
(3-0) Cr. 3. F.S.
Prereq: EVENT 171; Event Management major or minor
A comprehensive overview of sports and recreation competitions, events, and facilities. Best practices in sports event management, sports organizations, and franchises across the industry. In depth look at athlete and guest services, game day operations, marketing, sponsorship, and post-competition.
Cr. 1-3. Repeatable, maximum of 6 credits.
Prereq: EVENT Junior or Senior classification; Permission of Instructor
Topics vary each time offered.
Maximum of 6 Event 393 credits can be applied to graduation.
(3-0) Cr. 3.
Prereq: EVENT 171; EVENT 371
A comprehensive understanding of the strategies, procedures and nuances of planning and executing multinational and multicultural meetings, expositions, conventions or events held outside of the United States. The international aspects that will be covered include planning, budgeting, logistics, venue selection, risk management, and cross-cultural understanding.
Meets International Perspectives Requirement.
(3-0) Cr. 3. F.S.
Prereq: EVENT 171; EVENT 371; Junior classification
Advanced application of event management - hands-on special event planning experience, an understanding of how events are managed, and confidence in the researching, planning, coordinating, marketing, management, financial management, wayfinding and evaluation of special events.
(3-0) Cr. 3. F.S.
Prereq: EVENT 371; Event Management major
Event management production and design elements, including experience design, stakeholder relations, risk management, fundraising and sponsorship, promotion, developing objectives, and evaluation and assessment.
(0-6) Cr. 3. Repeatable, maximum of 6 credits. F.
Prereq: EVENT 371; EVENT 485; Event Management major
Advanced application event management. Provide leadership and direction for production of an event including vendor and stakeholder relations, budget management, publicity, advertising, choreography, staging, lighting, and food. Maximum of 6 credits may be applied toward graduation.
Maximum of 6 credits can be applied toward graduation
Cr. arr. Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
Cr. arr. Repeatable.
Prereq: Program approval
Independent study.
Cr. arr. Repeatable.
Prereq: Program approval.
Independent study.
Cr. arr. Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
Courses primarily for graduate students, open to qualified undergraduates:
(3-0) Cr. 3. F.
Prereq: permission of instructor
Event leaders must understand how to apply the most appropriate tools and methods to accomplish the event's business objectives. Exploration of the knowledge and skills necessary to address the rapidly growing demand for a systematic approach to event business research and its application to strategic decision making. Examination of case studies, primary and secondary sources of information, as well as research design, measurement, sampling, data collection, processing, analysis, and interpretation.
(3-0) Cr. 3. S.
Prereq: permission of instructor
Advanced meeting and event planning topics including event strategy, event risk and security management, event financial management, event design, event project management, and event tourism strategy.
(3-0) Cr. 3. F.
Prereq: permission of instructor
Project-based course that includes analyzing relevant literature in social media and developing, implementing, and assessing an integrated social media marketing strategy in the event planning business marketing plan. Perspective on digital/social/mobile marketing to appreciate its true value to consumers, to managers, and to other corporate stakeholders.
(3-0) Cr. 3. Alt. S., offered even-numbered years.
Prereq: permission of instructor
Examination of the critical area of sustainability and the reasons why event businesses must prioritize it if they are to succeed. Many people mistakenly believe that sustainability is synonymous with ‘green’ and is solely concerned with the environment. This is incorrect, as true business sustainability considers both societal and economic factors, as it encompasses both the impact on societal stakeholders (consumers and employees) and the profit required to sustain a business. Examine how contemporary human societies can adapt to global change and build healthier systems.
Cr. 3. F.S.
Prereq: Graduate level standing; permission of instructor
Topics in event management.
(3-0) Cr. 3.
Prereq: Graduate level standing
Creative component as arranged with instructor.
Courses for graduate students:
(3-0) Cr. 3. SS.
Prereq: STAT 401 or a graduate level course in statistics or by permission of instructor
Analysis and application of theories and research methodologies in event management and is designed to strengthen students’ analytical and critical perspectives to evaluate event management research. Multidisciplinary approach to the areas of sports events, festivals and fairs, conventions and tradeshows, mega events, and event tourism.