MKT 340: Principles of Marketing
(3-0) Cr. 3. F.S.SS.
Prereq: credit or current enrollment in ECON 101
The role of marketing in society. Markets, marketing institutions, and marketing functions with emphases on product, price, marketing communication, and marketing channel decisions.
...Engineers II Mkt 340 Principles of Marketing Mkt 442 Sales Management, or Mkt 447 Consumer...