ADVRT 3360: Advertising Account Management
Credits: 3. Contact Hours: Lecture 3.
Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; ADVRT 3010/PR 3010
Fundamentals of account management with emphasis on leadership, sales techniques, relationship building, presentation skills, and strategic thinking. Includes aspects of agency communications, team building, client management, evaluating creative concepts and media plans, and developing strategic proposals and campaign recommendations.