AESHM 474: Entrepreneurship in Human Sciences
(3-0) Cr. 3. F.S.
Prereq: A M D 275 or AESHM 287 or ACCT 284 or 3 cr in MKT or permission of instructor
Comprehensive approach to entrepreneurship including concepts of innovation, creativity, opportunity assessment, and business planning. Focus on human sciences-related businesses: retail, service, hospitality, event, food-related, family-owned, rural, and community businesses. Interaction with entrepreneurs, market research, feasibility analysis, business proposals, and business/community outreach and consulting.