AESHM 5100: Quantitative Research Methods in Apparel, Events, and Hospitality
Credits: 3. Contact Hours: Lecture 3.
Overview of quantitative research methods in apparel and hospitality fields. Topics include types of quantitative research design, sampling design, measurement, validity issues, power and precision analysis, methods of data gathering and analysis techniques, and interpretation of statistical results. Use of statistical packages. Development of research plan. Offered odd-numbered years. (Typically Offered: Spring, Summer)