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AESHM 5120: Qualitative Research Methods in Apparel, Events, and Hospitality

Credits: 3. Contact Hours: Lecture 3.5.

Introduction to and hands-on experiences with a variety of qualitative research methods specific to apparel, events and hospitality research. Students will develop skills at research design, data, collection, analysis, and write-up for qualitative inquiry. Offered even-numbered years. (Typically Offered: Summer)