AMD 2750: Retail Merchandising
Credits: 3. Contact Hours: Lecture 3.
Prereq: 3 credits in Math
Principles of merchandising as applied to retail-, service-, events-, and hospitality-related businesses. Study of the planning, development, and presentation of apparel- and hospitality-related products, services, and experiences. Industry and market research, planning of new offerings, and development of promotional and competitive strategies for various retail formats.
(Typically Offered: Fall, Spring)