AMD 4670: Consumer Studies in Apparel and Fashion Products
Credits: 3. Contact Hours: Lecture 3.
Prereq: AMD 1650 and AESHM 3400 or MKT 3400 and STAT 1010 or STAT 1040 or STAT 2260
Application of concepts and theories from the social sciences to the study of consumer behavior related to dress, textile and apparel products, and retail experiences. Experience in conducting consumer research.
(Typically Offered: Fall)