AMD 5770: E-Commerce for Apparel and Hospitality Companies
Credits: 3. Contact Hours: Lecture 3.
Prereq: Instructor Permission for Course
Analysis of technology and consumer trends, industry practices, and marketing strategies for e-commerce including big data, data mining, and social media. Evaluation and development of apparel or hospitality company websites. Theory application to the development of multi-channel business strategies. Previous coursework in marketing recommended. Offered even-numbered years.
(Typically Offered: Fall)