BUSAD 5040: Marketing and Logistics
(Cross-listed with STB 5040).
Credits: 3. Contact Hours: Lecture 3.
Prereq: Admission to the Graduate Program in Seed Technology and Business or Permission of Instructor
Integration of the business functions concerned with the marketing and movement of goods along the supply chain with the primary goal of creating value for the ultimate customer. Coordination of marketing, production, and logistics activities within the firm and with outside suppliers and customers in the supply chain.