DSNS 3400: Design Entrepreneurship
Credits: 3. Contact Hours: Lecture 3.
Focus on the interconnection between entrepreneurial thinking and applied design practices of innovation. Explores several business management tools, models and frameworks, relating it to the development of design projects. Critical areas for successful growth, open innovation, and entrepreneurial mindset. Designer entrepreneurs are more attuned to the social and meaningful values of their creations, than economic growth for an industrial venture. Social impact, inclusive responsibility, future foresight and change mindset are the key motors of their dive into innovation and creative problem-solving. By developing an attitude towards risk-taking, initiative, uncertainty and creative leaps, the course is substantiated by strategy planning and leadership skill sets that allow students to turn their innovative ideas and conceptual solutions into products (or services or experiences), and to distribute them in a viable market and/or a business venture.