ENGR 4300: Entrepreneurial Product Engineering
(Cross-listed with IE 4300).
Credits: 3. Contact Hours: Lecture 3.
Prereq: Junior classification
Process of innovative product development in both entrepreneurial and intra-preneurial settings. Define, prototype and validate a product concept based on competitive bench-marking, market positioning and customer requirement evaluation in a target market into a product design that is consistent with defined business goals and strategies. Combination of lecture, discussion, problem solving and case study review.
(Typically Offered: Fall, Spring)