ENTSP 4600X: Franchising Strategy
(Cross-listed with MKT 4600X).
Credits: 3. Contact Hours: Lecture 3.
Go-to-market practices with focus on franchising. Connecting franchising with other sister disciplines (entrepreneurship, marketing, and retailing). Developing and managing a franchise from a franchisor’s standpoint and understanding franchising from a franchisee’s standpoint. (Typically Offered: Spring)