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EVENT 367: Event Sales

(3-0) Cr. 3. F.S.

Prereq: EVENT 171 or EVENT 271; AESHM 340
Overview of sales marketing management in the event industry and the role of the professional event sales manager in the marketing process. As an event professional, learn best sales practices to develop your personal selling style, to build on your strengths, and to create a referral business that delivers results. Principles covered include the characteristics and skills necessary for success in sales; strategic planning; sales leadership; analyzing customers and markets; designing and developing the sales force; the importance of relationship building; process management; and measurement, analysis, and knowledge management.

Nutritional Science (AGLS)

http://catalog.iastate.edu/collegeofagricultureandlifesciences/nutritionalscience/

...science Entrepreneurship Environmental studies Event management Exercise science...HN 242, 311, 365, 367, 403, 420, 430...

Nutritional Science (H SCI)

http://catalog.iastate.edu/collegeofhumansciences/nutritionalscience/

...science Entrepreneurship Environmental studies Event management Exercise science...HN 242, 311, 365, 367, 403, 420, 430...