EVENT 4710: Event Production
Credits: 1-3. Contact Hours: Lecture 3.
Prereq: EVENT 1710; credit or enrollment in EVENT 3710; Junior classification
Advanced application of event management-provides students with hands-on special event planning experience, an understanding of how events are managed, and confidence in the research, planning, coordinating, marketing, management, financial management, way-finding and evaluation of special events. Event management production, design elements, technical production, stakeholder management, logistics, operations, event marketing and promotion, merchandise, risk management, fundraising, sponsorship, and event assessment.
(Typically Offered: Fall, Spring)